Women’s swimwear includes one-piece suits, two-piece bikinis, and tankinis that are used for swimming or sunbathing. They are made from various fabrics like nylon, polyester, spandex, among others. The swimwear come in various styles, designs, colors and cuts to suit different body types and preferences. With rising participation of women in various water activities like swimming, scuba diving, surfing and water sports, the demand for fashionable and high-performance swimwear is growing.
The global women’s swimwear market is estimated to be valued at US$ 9,058.77 million in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the major drivers fueling the growth of the women’s swimwear market is the increasing participation of women in water sports and other recreational activities. With more women taking interest in sports and outdoor activities, the demand for specialized swimwear that provides support and convenience in water is growing. For instance, the suits are now designed for specific activities like surfing, swimming laps etc. Along with performance, fashionable styles and trendy designs attract consumers. Innovations including quick-dry fabric and UV resistance also support the market growth. Additionally, the rising popularity of swimming as an exercise and lifestyle activity further stimulates the sales of swimwear globally.
Segment Analysis
Women’s swimwear market can be segmented into one-piece swimsuits, pieces swimsuits, monokinis, tank suits, and swim skirts. Two-piece swimsuits dominate the market, accounting for around 60% share. Two-piece swimsuits provide better fit and movement compared to one-piece suits, along with variety in styles, which attract more consumers.
PEST Analysis
Political: There are no significant political risks impacting the women’s swimwear market.
Economic: Rising disposable incomes and higher spending on travel, beach vacations is driving market growth. Developing economies in Asia Pacific are major opportunities.
Social: Changing fashion trends, increasing focus on health and fitness boost demand. Growing swimwear fashion industry promotes various stylish designs.
Technological: Advanced fabric technologies offer features like UV protection, quick drying, etc. increasing adoption. Digital marketing helps vendors promote unique designs.
Key Takeaways
Global Women’s Swimwear Market Demand is expected to witness high growth over the forecast period supported by rising incomes, focus on beach vacations and water sports. The Asia Pacific region dominated more than 35% market share in 2023 led by countries like China, Japan and India. Rising fashion consciousness and local designers promoting indigenous designs attract consumers in the region.
Key players operating in the women’s swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These companies offer an array of stylish swimwear made from high-quality fabrics using advanced technologies. For example, LVMH offers its iconic Louis Vuitton and Fendi swimwear lines targeting luxury consumers globally.
Regional analysis related content comprises Regional analysis related content
The Asia Pacific region dominated more than 35% market share in 2023 led by countries like China, Japan and India. Rising fashion consciousness and local designers promoting indigenous designs attract consumers in the region. India and China exhibit highest growth led by western influences and rising middle class.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it