The global women’s swimwear market offers a wide range of stylish and functional bathing suits designed for any aquatic activity or beach destination. From conservative one-piece styles to colorful bikinis featuring daring cut-outs and playful prints, swimwear manufacturers provide functional options made from quick-drying fabrics like nylon and spandex for improved comfort and flexibility. Comfortable swimsuits allow women to confidently enjoy water sports or simply relax poolside without sacrificing on-trend looks.
The global women’s swimwear market is estimated to be valued at US$ 9058.77 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Influential fashion bloggers and Instagram models have popularized statement swimsuits and pool-ready looks, driving many consumers to embrace bolder designs. Neon hues, cut-out silhouettes, and sporty racerback tops paired with low-rise bottoms have all gained prominence. Meanwhile, consumers have also shown increasing interest in more sustainable swimwear made from recycled plastic bottles or organic fabrics. Leading brands now offer eco-friendly yet stylish options crafted without harming the environment. As travel rebounds in the post-pandemic period, demand for versatile swimwear is projected to rise further, particularly among younger demographics keen on sporting the latest beach and pool trends.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the women’s swimwear market is moderate. Established brands have strong brand recognition and economies of scale which create barriers.
Bargaining power of buyers: The bargaining power of buyers in the women’s swimwear market is high given the availability of similar products from various brands. Buyers can negotiate on price and switch to alternatives easily.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many fabric suppliers and manufacturers. Switching costs are low for brands.
Threat of new substitutes: The threat of substitutes is low as swimwear made of fabric is irreplaceable for water activities. However, casual wear can be considered substitutes for some occasions.
Competitive rivalry: The competitive rivalry in the market is high given the presence of global and local brands offering differentiated products targeting various segments.
Key Takeaways
The Global Women’s Swimwear Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by rising popularity of water sports, beaches, and swimming. North America currently dominates the market due to high participation in water activities. Europe also captured significant market share due to hot climate and coastal regions in countries like France and Italy.
Regional analysis: North America is expected to continue dominating the women’s swimwear market owing to rising health consciousness. Sports and entertainment culture in the US and Canada has further fueled the demand. Europe isalso a major market led by Western European nations where swimwear forms an important part of casual wear collections too.
Key players: Key players operating in the women’s swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These brands offer diversified collection of swimsuits, bikinis, and monokinis targeted at various age groups and budget segments. Innovation in fabric, style, and prints has helped them maintain strong foothold.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it