Women health apps have emerged as an effective digital tool for women to track their period, menstrual cycle, pelvic health, fertility signs and pregnancy symptoms. These apps provide period calendar alerts to notify upcoming or delayed periods and also offer period/fertility tracking, sexual activity log, physical and emotional symptom tracking features. The apps help women monitor their cycle efficiently and understand their body’s patterns better. This data collected over time can help detect health issues early and even predict fertility windows.
The global women health app market is estimated to be valued at US$ 3.14 Bn in 2023 and is expected to exhibit a CAGR of 6.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
Understanding menstrual cycle patterns and anticipating period dates is crucial for female health. However, manually tracking periods can be time-consuming and error-prone. Women health apps make period and fertility tracking convenient with features like input options for flow, mood, symptoms and sex drive. The collected cycle data when analyzed by these apps can identify irregularities early and provide personalized predictions. This helps women obtain deeper insights into their reproductive health and understand their bodies better. The accuracy and ease provided by digital period tracking is increasing its acceptance among women, thus contributing to the growth of women health app market.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the women health app market is moderate. New companies need sufficient capital to develop high quality apps and gather users through effective marketing campaigns. Bargaining power of buyers: The bargaining power of buyers in the women health app market is high. Buyers have a variety of app options to choose from for tracking their health. Bargaining power of suppliers: The bargaining power of suppliers is low. Main suppliers for women health apps are app developers and there are many developers in the market. Threat of new substitutes: The threat of substitute in the women health app market is high. Alternate health tracking methods like wearables, spreadsheets pose a threat. Competitive rivalry: The competitive rivalry in the women health app market is high due to presence of numerous app developers.
SWOT Analysis
Strength: Women health apps provide convenience of tracking health data from mobile. They offer personalised solutions for women’s needs. Weakness: Privacy and data security is a major concern for health apps. Technical issues and crashes can disrupt user experience. Opportunity: Growing health awareness among women and increasing penetration of smartphones provides an opportunity for growth. Threats: Strict regulations around data privacy and security pose compliance challenges for app developers. Technological advancements in rival industries like wearables.
Key Takeaways
The Global Women Health App Market Size is expected to witness high growth.
Regional analysis: The Asia Pacific region is poised to grow at the highest CAGR during the forecast period. Countries like India and China have a large women population with growing health consciousness. Increasing internet and smartphone adoption in these countries provides a platform for widespread use of women health apps.
Key players: Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. These players are focusing on product innovation, partnerships, and geographical expansion to gain market share.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it