Water purifiers help remove suspended solids and reduce contaminants like bacteria, toxic chemicals, heavy metals, and biological impurities from tap and well water, thereby, providing clean and safe drinking water. Rising pollution levels in freshwater resources have driven the need for effective water purification solutions. Various technologies used in water purifiers including reverse osmosis, ultrafiltration, UV/UF hybrid, gravity-based, and others help eliminate microorganisms and deliver hygienic drinking water. Easy installation processes and compact sizes of purifiers make them suitable for both residential and commercial purposes.
The Global Water Purifier Market is estimated to be valued at US$ 68.2 billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024-2029.
Key Takeaways
Key players operating in the water purifier market are Kent RO Systems Ltd., Livpure Pvt. Ltd., Tata Chemicals Ltd., Hindustan Unilever Ltd., Panasonic India Pvt. Ltd. Key players focus on expanding their portfolio and geographical footprint through strategic partnerships and acquisitions.
The growing demand for purified water in residential applications is driving the water purifier market. Rising health awareness and product innovation catering to varied needs are propelling residential sales. Strong growth in the food and beverages industry also contributes to industrial demand.
Globally, the Asia Pacific region dominates the Water Purifier Market Demand due to deteriorating freshwater quality and increasing per capita income in developing countries. North America and Europe are also lucrative markets due to strict regulations regarding commercial water purification. Players are focusing on emerging Latin American and Middle Eastern countries for new opportunities.
Market Key Trends
Point-of-use water purifiers are gaining traction as a key trend in the market. Their compact size and ease of installation under the kitchen sink make them suitable for both small homes and offices. models utilizing technologies like UV, RO, and gravity-based techniques provide safe drinking water without requiring a large storage capacity. Growing working population and nuclear families in urban areas drive point-of-use purifier adoption.
Porter’s Analysis
Threat of new entrants: Low capital requirement aids entrance of new players but stiff competition exists.
Bargaining power of buyers: Easy availability of substitutes gives buyers bargaining power but brand loyalty mitigates it.
Bargaining power of suppliers: Few large suppliers exists globally increasing supplier power.
Threat of new substitutes: Bottled water remains a threat but health and taste benefits boost demand for purifiers.
Competitive rivalry: Intense competition exists among established companies to launch innovative products.
Geographical Regions
Asia Pacific accounts for over 50% of global water purifier market value driven by rising pollution, health concerns and disposable incomes in countries like India, China. North America and Europe also have significant shares due to health awareness and product penetration.
The fastest growing region is expected to be Asia Pacific due to growing economies, increasing urbanization and deteriorating access to clean drinking water in region’s developing nations. Countries like India, China, Indonesia, Bangladesh and Thailand are anticipated to fuel major demand.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
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