Visual Arts Therapy which includes activities such as drawing, painting, sculpture etc is expected to grow faster in future due to increasing focus on benefits like stress relief and creativity. Visual art therapy is a form of expressive therapy that uses visual art media and processes to improve health. Activities in visual art therapy involve a variety of art materials such as paints, clay, pastels, drawing or collage materials. Individuals work on projects with guidance from a skilled art therapist who helps patients use personal symbols, colors, and other aspects of art to express and communicate thoughts and feelings. Visual art therapy can be used to improve cognitive abilities such as focus, concentration and memory, reduce stress, anxiety or anger, enhance self-esteem as well as promote healing of emotional issues or trauma.
The global Visual Arts Therapy Market is estimated to be valued at US$ 1.38 Bn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Extensive use of digital devices and fast paced lifestyle has increased stress levels significantly among people across age groups. Visual arts therapy helps in reducing stress as the creative process of expressing feelings releases feel-good hormones like serotonin and dopamine in the brain. Another driver has been growing focus on holistic mental well-being. Art therapy is known to strengthen concentration and focus, boost confidence and creative thinking which are important for overall mental health. This is attracting more people and organizations to adopt it for managing stress as well as for recreational purposes. These drivers are expected to fuel demand in Visual Arts Therapy market during forecast period.
Segment Analysis
The visual arts therapy market is dominated by the coloring books & art supplies sub-segment. Colouring books for adults have gained immense popularity in recent years for its therapeutic benefits. It helps reduce stress and anxiety by focusing one’s mind on the creative activity of coloring rather than worrisome thoughts. The wide variety and intricacy of designs available in adult coloring books allows users to choose designs according to their skill level and interest.
PEST Analysis
Political: There are no direct political factors affecting the market. However, increased government funding for mental health programs can boost demand.
Economic: A rising economy positively impacts discretionary spending on arts and crafts. Higher personal incomes lead to increased expenditure on stress-busting activities like visual arts therapy.
Social: With growing awareness about creative arts therapy, its social acceptance has increased. Many view it as a healthy way to cope with mental health issues rather than medication. Its popularity on social media has also fueled interest.
Technological: Digital art programs have expanded options for visual expression. Apps with 3D animation and virtual reality tools allow interactive creation and affordability from home. Thisdrives the market’s growth.
Key Takeaways
The Global Visual Arts Therapy Market Size is expected to witness high growth over the forecast period. The global Visual Arts Therapy Market is estimated to be valued at US$ 1.38 Bn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030.
Regional analysis: North America is the dominant as well as the fastest growing regional market for visual arts therapy. The presence of major market players and favorable reimbursement policies for creative arts therapies in the US and Canada support market growth.
Key players: Key players operating in the visual arts therapy market are Mitsubishi Gas Chemical Company Inc., T. Hasegawa Co. Ltd., Dainichiseika Color & Chemicals Mfg. Co. Ltd., Polynt Spa, BASF SE, Royal DSM NV, Sika AG and Dow Chemical.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it