Event management software helps to streamline event planning, registration, venue management, speaker and staff management, ticketing, and other aspects of executing events and conferences. Features like online registration, badge printing, agenda and schedule building, venue layout, and analytics help organizers efficiently manage even the largest of events. The global Event Management Software Market is estimated to be valued at US$ 12,251.7 Mn in 2024 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increased demand for automation and efficiency is one of the key trends driving growth in the event management software market. Event organizers are under constant pressure to deliver more engaging and memorable experiences within tight timelines and budgets. Manual and disorganized processes often lead to logistical issues, disappointed attendees, and wasted resources. Event management software streamlines event planning, permitting end-to-end automation of core tasks from website building and registration to agenda planning, venue layout, ticketing, and analytics. This significantly boosts productivity and efficiency, freeing up time for strategic tasks like sponsorship acquisition, networking, and content development. The software also ensures compliance with business processes through centralized management of all event aspects.
Segment Analysis
The global event management software market is dominated by the corporate segment. The corporate event management software sub-segment accounts for over 45% market share as large enterprises and multinational corporations rely heavily on such software for effective planning and management of both internal and external events. Event management software caters to the specific needs of corporate customers like employee engagement events, product launches, conferences & seminars. It provides functionality for budget management, vendor selection, venue management, registration and more.
Key Takeaways
The global event management software market is expected to witness high growth over the forecast period driven by growing number of corporate, social and small scale events globally. The wedding segment is also expected to fuel market growth with event management software facilitating digitalization of wedding planning.
Regional analysis
North America currently dominates the global event management software market accounting for over 35% share backed by widespread digital transformation among enterprises. However, Asia Pacific is projected to emerge as the fastest growing regional market. Rapid economic development and rising spending power is supporting increase in corporate events, exhibitions and product launches in countries like China and India driving adoption of event management solutions.
Key players
Key players operating in the event management software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables ̧ Bizzabo Inc. Event management software helps organizations drive higher engagement at events and ensure logistical hassle-free execution.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it