The Global Tissue Paper Market is estimated to be valued at US$ 84.372 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue paper is a lightweight paper or, light crêpe paper. Tissue papers are soft, absorbent, and disposes easily. They are widely used as toilet papers, paper towels, facial tissues, baby wipes and others. The key advantages of tissue papers are that they are lightweight, absorbent, disposable, eco-friendly and hygienic.
Market key trends:
One of the key trends in the tissue paper market is rising awareness about sanitization and hygiene. The outbreak of COVID-19 pandemic has boosted the demand for tissue papers as they are considered important to maintain hygiene. Moreover, increasing working population and busy lifestyle of people is propelling the demand for convenient and disposable tissue papers such as toilet rolls, paper towels and facial tissues. Rapid urbanization along with improving standards of living in developing countries is also fueling the market growth. Additionally, manufacturing companies are introducing innovative tissue papers made from recycled fibers which is promoting sustainable tissue paper products.
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Segment Analysis
The global tissue paper market has been witnessing rising consumption of premium and ultra-premium tissue paper products in the recent years. Factors such as increasing disposable incomes, living standards and hygiene concerns have been driving the demand for premium quality tissue papers across the world. The manufacturers are launching innovative tissue papers with features such as softness, strength, bulk and absorption to cater to the rising demand. New product launches and investments in premium tissue papers are expected to continue defining the key trends in the market over the forecast period.
SWOT Analysis
Strength: Major players have strong distribution networks and brands with wide global presence.
Weakness: Fluctuating raw material prices can squeeze margins for companies.
Opportunity: Rising incomes in developing nations present new market expansion opportunities.
Threats: Environmental regulations regarding paper packaging waste is a challenge.
Key Takeaways
The Global Tissue Paper Market is expected to witness high growth, exhibiting CAGR of 6.8% over the forecast period, due to increasing hygiene awareness and demand for premium hygienic products.
The Asia Pacific region currently dominates the global market and is expected to maintain its leading position over the forecast period, with China and India being the major consumers. Rapid urbanization, rising incomes and expanding retail infrastructure in the region is expected to drive strong growth.
Some of the key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. The major players are focusing on expanding their production capacities and strengthening global distribution networks to achieve economies of scale and cater to the rising demand.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
