Market Overview:
The natural immune booster market contains wide range of products made from naturally occurring ingredients that help in boosting the immune system. Products available in this market include herbal supplements, vitamins and minerals. Herbal supplements commonly used as natural immune boosters include elderberry, echinacea, astragalus, ginger and garlic. Key vitamins and minerals that enhance immune function are vitamin C, vitamin D, zinc and selenium. These products work by stimulating innate and adaptive immune responses in the body. Growing awareness about advantages of natural products over synthetic medicines is driving consumers towards natural immune boosters.
Market key trends:
One of the major trends in the natural immune booster market is increasing preference for herbal and Ayurvedic products. Companies are offering natural immune boosters based on traditional Ayurvedic formulations containing ingredients like ashwagandha, tulsi and turmeric which have proven immunity enhancing properties. Another notable trend is the launch of personalized or customized immune supplements catering to individual needs and deficiencies. With growing health consciousness, demand for natural immune boosters is expected to rise substantially over the forecast period particularly after Covid-19 pandemic.
Porter’s Analysis
Threat of new entrants: Low barrier to entry in terms of production but high barrier in terms of branding and establishing trust in quality. Existing players have strong brand value and distribution network.
Bargaining power of buyers: Buyers have moderate to high bargaining power due to availability of substitutes and product differentiation by companies. Buyers can opt for alternatives according to price and ingredients.
Bargaining power of suppliers: Suppliers have moderate bargaining power as raw materials for natural immune boosters such as mushrooms, ginger, turmeric etc. are easily available. However, quality suppliers hold some bargaining power.
Threat of new substitutes: Threat from substitutes is high as consumers can switch to functional foods and beverages providing immune support. Innovation is also bringing in new plant-based and scientifically formulated substitutes.
Competitive rivalry: Intense competition among existing players to gain market share through innovation, quality, branding and promotions. Major players differentiate through unique formulations and ingredient combinations.
Key Takeaways
The Global Natural Immune Booster Market Demand is expected to witness high growth, exhibiting CAGR of 7.0% over the forecast period, due to increasing health consciousness among consumers and growing preference for natural products to boost immunity. The market size for 2023 is estimated at US$ 12.25 Bn.
Regional analysis: North America dominates the market currently due to high awareness levels and larger base of health-conscious population. Asia Pacific is expected to witness fastest growth over the forecast period supported by rising living standards, growing middle class and shift towards preventive healthcare in countries like India and China.
Key players: Himalaya Herbal Healthcare, Gaia Herbs, Nature’s Bounty, NOW Foods, NutriGold, Garden of Life, MegaFood, New Chapter, Sambucol, BioSchwartz, Solgar, Source Naturals, Nature’s Way, Jarrow Formulas, Pure Encapsulations are some major players operating in the natural immune booster market. The market is dominated by global established players leveraging their brands whereas regional players are focusing on customization and niche segments.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
