Sports and Fitness apps are gaining popularity among fitness enthusiasts and sports lovers across the globe. These apps provide a platform for tracking fitness goals, live monitoring of workouts and access to exercise routines and training programs. Sports and fitness apps help users stay motivated through gamification features and competitions with friends.
The global Sports and Fitness Apps Market is estimated to be valued at US$ 1.53 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: The increased focus on health and fitness among individuals has accelerated the demand for sports and fitness apps over the recent years. Long working hours, lack of physical activity and changing lifestyle has increased health issues like obesity and other diseases. This has driven individuals to adopt fitness activities and monitor their health through apps on a regular basis. As per statistics, 57% of smartphone users have at least one health, diet or fitness app installed on their device. Sports and fitness apps help track varied activities like running, cycling, swimming etc and provide customized training programs and diet plans suitable for individual needs and fitness levels which is driving their adoption in the fitness industry.
Segment Analysis
The global sports and fitness apps market is dominated by the health and fitness segment. Due to the increasing health awareness among people and busy lifestyle, there is a rise in demand for fitness and health apps that can help users track their workout and dietary plans on the go. These apps provide customized workout routines and diet plans along with activity and calorie tracking features which make them popular among users.
Key Takeaways
The global sports and fitness apps market is expected to witness high growth over the coming years. The market is driven by the increasing health awareness and busy lifestyles that leave less time for regular visits to gyms. The global Sports and Fitness Apps Market is estimated to be valued at US$ 1.53 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030.
Regional analysis shows that the Asia Pacific region is expected to grow at the fastest pace during the forecast period. This is attributed to the increasing disposable incomes, growing health awareness and rising number of smartphone users in developing countries like India and China. As more people opt for high-tech fitness training methods and tracking tools, the demand for sports and fitness apps is expected to grow substantially in Asia Pacific.
Key players operating in the sports and fitness apps market are Adidas, Appster, Fitbit, Inc., FitnessKeeper, Azumio, and Under Armour. Among these, Fitbit and Adidas currently dominate the global market. While Fitbit leads in activity trackers and fitness bands segment, Adidas is focused on sports specific training apps. Other players like Appster and Azumio are also expanding their app portfolios and customer base through frequent updates and addition of new features. The competitive environment in the market will intensify further with the entry of amateur developers and startups.
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- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it