Scalp care products such as shampoos, conditioners, hair masks and serums are formulated to treat various scalp and hair related problems like dandruff, hair fall, dryness and itching. They cleanse and nourish the scalp, maintain pH balance and provide protection from environmental stressors.
The global Scalp Care Market is estimated to be valued at US$ 12.84 Bn in 2023 and is expected to exhibit a CAGR of 7.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends: Growing concerns regarding scalp health problems owing to changing lifestyles and increasing pollution levels have significantly boosted consumer awareness about scalp care products in recent years. Major companies have launched specialized scalp care lines targeting various issues like dandruff, dryness or hair fall. For instance, Pantene launched its pro-V Dandruff Control shampoo and conditioner range in 2020 formulated with zinc pyrithione to provide itch and flake relief. Similarly, Head & Shoulders introduced various anti-dandruff products aimed at different severities of the condition. Such product innovations catering to evolving consumer demands are expected to drive the scalp care market substantially over the forecast period.
Strength: Scalp care products offer natural remedies and ingredients that nourish and cleanse the scalp without harsh chemicals. They help treat conditions like dandruff, dryness and flakiness.
Weakness: The natural and herbal ingredients used in these products may not show results as quickly as medicated anti-dandruff shampoos. They also tend to be more expensive than regular shampoos.
Opportunity: Growing awareness about dangers of chemical-loaded hair care products and advantages of natural remedies is driving the demand for scalp care products. Innovation in formulations based on Ayurveda and other natural solutions also offers scope.
Threats: Stiff competition from well-established players and private labels selling cheaper medicated anti-dandruff products. Uncertainty around the long-term effectiveness of natural ingredients-based treatments for severe scalp conditions.
The Global Scalp Care Market Share is expected to witness high growth. The market size is projected to reach US$ 18.58 billion by 2030 from US$ 12.84 billion in 2023, growing at a CAGR of 7.2% during the forecast period.
North America accounts for the largest share of the scalp care market currently owing to high consumer spending and awareness levels. Asia Pacific is expected to emerge as the fastest growing region on back of rising disposable incomes, growing millennial population and their focus on personal grooming in countries like India and China.
Key players operating in the scalp care market are Mars, Inc, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, Lindt, Ritter Sport, Amul, Blommer Chocolate Company, Brookside Foods, Chocolate Frey, and Ezaki Glico (TCHO). These companies are focused on new product development and innovations integrating natural ingredients along with M&A activities to strengthen their positions.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it