Seedless watermelon varieties offer consumers a fibrous and refreshing fruit free from seeds. They are becoming a popular choice for busy individuals seeking nutrition on-the-go. The production of seedless watermelons involves the hybridization of female watermelon plants with male plants to yield seedless fruits. The seedless watermelon fruits have a higher juice content and are easier to consume.
The global seedless watermelon seed market is estimated to be valued at US$ 520.9 Mn in 2024 and is expected to exhibit a CAGR of 5.6% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the seedless watermelon seed market are Syngenta, Bayer (Seminis), Sakata, Limagrain, Takii, BASF (Nunhems), Fengle Seed, East-West Seed, VoloAgri, Namdhari Seeds, Asia Seed, Dongya Seed, Harris Seeds, Johnny’s Selected Seeds, Highmark Seed Company, Hazera, Enza Zaden, Rijk Zwaan, Bejo, and Monsanto. Syngenta and Bayer collectively hold over 30% share in the global seedless watermelon seed market.
Growing health awareness among consumers regarding the nutritional benefits of watermelon such as vitamin A, B6, C, potassium and antioxidants is boosting the demand for seedless variants. Watermelon seeds are a rich source of dietary fiber, minerals, and proteins. The seedless variants allow consumers to enjoy these benefits without seeds.
The Seedless Watermelon Seed Market Size is witnessing growing demand across regions owing to increasing preference of farmers and exporters for seedless cultivars. Major suppliers in countries including China, Brazil, Turkey, Iran and Mexico are focusing on expanding production to cater to the global demand.
Market Key Trends
Rising adoption of hybrid technology is a key trend enabling the development of successful seedless watermelon varieties. Hybridization allows breeders to transfer desired traits from elite parent lines to develop seedless fruits with superior yield, disease resistance and size. Leading players are extensively focusing on R&D to introduce new hybrid seedless cultivars optimized for various growing conditions worldwide. This is expected to boost global seedless watermelon seed production and exports over the forecast period.
Porter’s Analysis
Threat of new entrants: New companies need large capital investments for varietal development and seed production facilities. Time required for seed research and development is also high.
Bargaining power of buyers: Buyers have high bargaining power given the availability of substitutable produce and less differentiation in products.
Bargaining power of suppliers: Seed producers possess strong intellectual property rights and varietal rights that provide insulation from threats of forward integration by suppliers.
Threat of new substitutes: Availability of other melon varieties including grafted seedless watermelons provide substitutes with better yields and disease resistance.
Competitive rivalry: Global seed producers compete aggressively on plant variety rights, germplasm access and transgenic technologies.
Geographical Regions
North America is currently the largest market for seedless watermelon seed, accounting for over 30% of global value sales. States like California, Arizona and Texas are major production hubs.
The Asia Pacific region especially China is witnessing the fastest growth. Factors like improving cold chain infrastructure, growing population and rising incomes are helping expand watermelon cultivation and consumption in countries like China and India. Total planted area under watermelons in China has been increasing at over 5% annually.
*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
About Author - Ravina Pandya
Ravina Pandya,a content writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemicals and materials, etc. With an MBA in E-commerce, she has expertise in SEO-optimized content that resonates with industry professionals. LinkedIn Profile