Market Overview:
In-mold labels are made through injection molding technology. The label is designed in such a way that it becomes an integral part of the finished molded product and provides product information. In-mold labels are most commonly used in the packaging of consumer electronics, containers, bottles, and others. These labels provide resistance to heat, chemicals, moisture and other environment factors. They also enhance the brand appeal and shelf visibility of products.
Market key trends:
One of the major trends in the in-mold label market is increasing demand from e-commerce platforms. The growth of e-commerce industry has augmented the demand for secure and durable packages. In-mold labels meet this demand as they offer robustness and remain intact even during transportation and handling. Their resistance to abrasion and other damages make them suitable for e-commerce shipments. Additionally, manufacturers are focusing on product innovations to expand application scope of in-mold labels. For instance, labels made from post-consumer recycled materials in order to increase sustainability.
Porter’s Analysis
Threat of new entrants: New entrants have to make significant investments in R&D and production facilities to compete in the in-mold label market. Bargaining power of buyers: Buyers have moderate bargaining power due to the presence of many established players offering a variety of products in the market.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to the availability of substitute raw materials and labels.
Threat of new substitutes: Threat of substitutes is moderate as in-mold labels offer better scratch and chemical resistance compared to pressure-sensitive labels.
Competitive rivalry: The In-Mold Label Market Demand is highly competitive due to the presence of many regional and international players.
Key Takeaways
The global in-mold label market is expected to witness high growth, exhibiting CAGR of 22% over the forecast period, due to increasing demand for durable and chemical-resistant labels from industries such as automotive, food & beverage, and cosmetics & personal care.
Regionally, Asia Pacific dominates the global in-mold label market and is expected to maintain its leading position during the forecast period. This is attributed to the rising automotive production and increasing consumption of packaged food & beverages in countries such as China, India, Japan, and South Korea.
Key players operating in the in-mold label market are Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels. Avery Dennison and CCL Industries collectively account for over 30% of the global market share.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
