The global Quinoa Grain Market is estimated to be valued at US$ 910.8 Mn in 2023 and is expected to exhibit a CAGR of 10.8 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Quinoa grain is a pseudocereal that is processed and consumed in the same way as other grains. It contains high amounts of protein, fiber, vitamins and minerals which make it popular among health-conscious consumers. Its gluten-free nature also makes it suitable for people with celiac disease. The increasing demand for plant-based protein sources is driving the growth of the quinoa grain market globally.
Market key trends:
One of the key trends in the quinoa grain market is the rising demand for quinoa in processed food products due to its nutritional profile. Food companies are launching innovative products such as snacks, breakfast cereals and pasta made from quinoa to cater to health-conscious consumers. For example, Ancient Harvest launched quinoa breakfast cereals and chips/snacks. The acceptance of quinoa in processed food is expected to significantly contribute to the growth of the market over the forecast period. The market is also driven by the increasing use of AI-based agricultural techniques for quinoa cultivation which help boost yields and reduce production costs.
Segment Analysis
The Global Quinoa Grain Market Share is segmented on the basis of type, form, distribution channel, and region. By type, the quinoa grain market is divided into white, red, black, and mixed. The white quinoa segment holds the largest share in the global market owing to its mild flavor and slightly crunchy texture. By form, the market is segmented into organic and conventional. The organic form segment dominates the market due to rising awareness regarding health benefits of organic food products. By distribution channel, the market is divided into supermarket/hypermarket, convenience stores, e-commerce, and others. The supermarket/hypermarket segment accounts for major share due to availability of variety of quinoa products under one roof.
Key Takeaways
The global quinoa grain market size was valued at US$ 910.8 million in 2023 and is expected to grow at a CAGR of 10.8 % over the forecast period. The increasing health consciousness among consumers is expected to drive the market.
Regional Analysis
North America holds the major share in the global quinoa grain market, led by the U.S. Rising awareness about health benefits of quinoa among consumers is propelling the market growth in the region. South America is anticipated to be the fastest growing region owing to the large production of quinoa in countries like Peru, Bolivia, and Ecuador.
Key Players
Key players operating in the quinoa grain market are Ancient Harvest, Andean Valley Corporation, Andean Naturals, Quinoa Foods Company, Northern Quinoa Production Corporation, The British Quinoa Company, Inca Organics, Alter Eco, COMRURAL XXI, Irupana Andean, Organic Foods. The market leaders are focusing on new product launches and expansion of regional presence to strengthen their market position.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
