Market Overview:
The global Printed Signage Market is estimated to be valued at US$40.79 million in 2021 and is expected to exhibit a CAGR of 0.18% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights. The market for printed signage is witnessing significant growth due to the increasing demand for outdoor signage across various industries. Outdoor signage plays a crucial role in promoting businesses, providing directional information, and enhancing brand visibility. This, combined with the growing adoption of digital printing technologies, is driving the market’s growth.
However, the market also faces obstacles such as stringent regulations on outdoor advertising in some regions and the rise of digital advertising platforms. Nevertheless, advancements in printing technologies and the rising popularity of large-format printing are expected to create lucrative opportunities for market growth.
Market Key Trends:
The key trend driving the printed signage market is the growing demand for sustainable and eco-friendly signage solutions. As sustainability becomes a priority for businesses and consumers alike, there is a rising demand for environmentally friendly signage materials and processes. For example, the use of recycled materials, eco-solvent inks, and LED lighting systems in signage production reduces carbon footprint and minimizes environmental impact. This trend not only aligns with corporate sustainability initiatives but also helps businesses attract environmentally conscious consumers.
One supporting example of this trend is the increasing adoption of biodegradable and compostable substrates for printed signage. These substrates are made from renewable resources such as bamboo, sugarcane, or corn fibers and decompose naturally after disposal. This eco-friendly approach to signage production resonates with consumers who prioritize sustainability and contributes to a positive brand image for businesses.
Segment Analysis:
The Printed Signage Market is segmented based on the type of signage, with outdoor signage dominating the market. Outdoor signage holds a significant share in the printed signage market due to its widespread use across various industries such as retail, hospitality, healthcare, and transportation. Outdoor signage serves multiple purposes, including brand promotion, wayfinding, and advertising, making it a vital part of businesses’ overall marketing strategy.
Moreover, outdoor signage is often exposed to harsh weather conditions and requires materials that can withstand UV radiation, moisture, and temperature variations. This creates a demand for durable and weather-resistant substrates, such as vinyl and PVC, which are commonly used in outdoor signage production. The dominance of outdoor signage in the printed signage market can be attributed to its high visibility and effectiveness in reaching a wide audience.
Key Takeaways:
The global Printed Signage Market is expected to witness high growth, exhibiting a CAGR of 0.18% over the forecast period. This growth can be attributed to increasing demand for outdoor signage driven by businesses’ need for brand visibility and effective advertising.
In terms of regional analysis, North America is expected to be the fastest-growing and dominating region in the printed signage market. The region has a well-established retail sector and a high adoption rate of advanced printing technologies, which contribute to the market’s growth. Additionally, the rising number of corporate events, exhibitions, and trade shows further fuels the demand for printed signage in North America.
Key players operating in the global Printed Signage Market include Avery Dennison Corporation, Spandex Ltd, IGEPA group GmbH & Co. KG, ORAFOL Europe GmbH, Identity Global, LINTEC Corporation, 3A Composites Holding AG, Signs Express, EhKo Sign Industries Kft, MACtac LLC (Lintec), Kelly Signs, and L&H Sign Company Inc. These players emphasize innovation, product development, and strategic partnerships to gain a competitive edge in the market.
Overall, the Printed Signage Market is poised for substantial growth, driven by the growing demand for outdoor signage and the adoption of sustainable printing practices. Businesses that invest in eye-catching and eco-friendly signage will be able to effectively communicate their brand message while aligning with environmental goals.
