Presentation software has emerged as an essential business and educational tool over the past few decades. These solutions allow users to share ideas, concepts, and information in an engaging visual manner. They offer features such as slide creation, formatting, editing, collaboration, animation effects, and presentation modes. Commonly used presentation software includes PowerPoint, Keynote, Prezi, Google Slides, and Apple Pages. Among end-users, the education sector accounts for major adoption as these solutions facilitate digital learning and distance education.
The global presentation software market is estimated to be valued at US$ 5.90 Bn in 2023 and is expected to exhibit a CAGR of 13% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Growing demand for online learning:
The proliferation of smartphones and availability of high-speed internet across the globe has boosted the popularity of online learning platforms. Presentation software offers a compelling way to enable distance education through recorded or live virtual classes. Features like animation, collaboration, and screen sharing facilitate interactive sessions, thereby driving their uptake in the education industry.
Technological innovations: Presentation software developers are continuously enhancing their products with features like advanced graphics, Virtual Reality/Augmented Reality integration, and auto-templates to improve user experience. Such innovations make the solutions more engaging and versatile, thereby expanding the market size.
Short content: The above factors indicate that increasing digitization of education and ongoing technological advancements will drive the demand for presentation software solutions in the coming years. Advanced capabilities are enabling wider applications beyond traditional corporate presentations. This, in turn, presents lucrative opportunities for established as well as emerging players in the global market.
The global Presentation Software market is segmented on the basis of deployment into cloud and on-premises. The cloud segment dominates the market and is expected to witness the highest growth during the forecast period. This is mainly due to the benefits offered by cloud-based presentation software such as accessibility from anywhere, automatic updates, affordability and scalability.
Political: The government policies supporting digitalization and adoption of technologies are driving the growth of presentation software market. Some countries have also introduced initiatives to promote virtual meetings and remote working which has boosted the demand.
Economic: Growth in corporate sector, rise in business travelling and increase in virtual and online conferences are fueling the market expansion. Emerging economies offer lucrative opportunities due to growing awareness.
Social: Widespread use of smartphones and tablets, emergence of bring your own device culture and increasing requirement of virtual collaboration are some key social factors. Preference for minimal physical contact post-pandemic is also propelling the sales.
Technological: Advancements in AR/VR technologies, integration of AI capabilities and introduction of interactive and animated features are strengthening the product offerings. Developments in cloud computing and high-speed connectivity infrastructure are positively impacting the market.
The Global Presentation Software Market Size is expected to witness high growth during the forecast period. Regionally, North America dominates currently due to strong technological adoption. However, Asia Pacific is envisioned to register the fastest growth on the back of rapid digitalization in emerging economies like India and China.
Regional analysis: North America leads the global market owing to heavy investments in advanced technologies by established players in the US and Canada. Europe holds the second largest share with major demand coming from UK, Germany, and France.
Key players: Key players operating in the Presentation Software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Microsoft PowerPoint currently enjoys the largest customer base. Apple also has a strong foothold with Keynote gaining prominence.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it