Market Overview:
Presentation software refers to computer programs that enable users to display information and knowledge through digital slideshows. This involves incorporating text, images, audio, video, and other visual elements on slides to convey a message or present ideas to an audience. Presentation software has gained widespread adoption across various industries for purposes such as marketing, training, education, product launches, and conferences. The main advantages of presentation software include enhanced visual engagement, flexibility of content and delivery modes, and the ability to distribute presentations digitally to wide audiences. With the rise of remote and hybrid work culture amidst the ongoing pandemic, demand for cloud-based presentation software has surged significantly as they facilitates online collaboration and virtual meetings/presentations.
Market key trends:
One of the major trends observed in the presentation software market is the growing focus of vendors on AI and analytics capabilities. Integration of AI enables features like automated slide design, smart animations, and conversational presentations with question-answering abilities. Analytics functionalities allow tracking audience engagement, collecting feedback, and improving content based on data insights. Furthermore, subscription-based Software as a Service (SaaS) business models have gained prominence, as they provide cost-effective access to regularly updated features without heavy upfront costs. This has boosted the revenue streams of industry participants like Microsoft, Apple and Google.
The global Presentation Software Market Trends is estimated to be valued at US$ 5.90 Billion in 2023 and is expected to exhibit a CAGR of 13.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is moderate as the presence of established players has made consumer acquisition difficult for new players. However, availability of various online distribution channels has reduced entry barriers to some extent.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of various product alternatives in the market. Buyers can easily switch to substitute products based on price and additional features.
Bargaining power of suppliers: The bargaining power of suppliers is low due to the availability of multiple raw material suppliers. Switching costs are also low, limiting the suppliers’ influence over buyers.
Threat of new substitutes: The threat of substitutes is high as presentation software have close substitutes like whiteboarding tools, collaboration tools, etc. offering similar functionalities.
Competitive rivalry: The competitive rivalry is high owing to the presence of major global companies offering similar functionalities. Companies compete based on product features, pricing, branding and customer service.
Key Takeaways
The global presentation software market is expected to witness high growth, exhibiting a CAGR of 13.5% over the forecast period, due to increasing adoption of visual communication tools in corporate training and educational sector.
The North American region is expected to dominate the global presentation software market during the forecast period. The availability of advanced infrastructure and widespread adoption of conferencing and collaboration tools across organizations is driving the North American market. The Asia Pacific region is expected to grow at the fastest pace owing to the increasing digitalization of the education sector and rising number of startups in the region.
Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, Keynote. Major players are focused on developing advanced features like real time collaboration, animated content creation, video integration etc. to enhance customer experience.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
