Next generation probiotics are live microorganisms that provide significant health benefits to the host when administered in adequate amounts. These probiotics help maintain and restore intestinal microbial balance. They have novel characteristics such as providing specific health attributes, exhibiting GIT (gastrointestinal tract) survival and adhesion properties, and exhibiting antagonistic effects against pathogens beyond basic nutritional and digestive functions. Some of the common next generation probiotics include Lactobacillus, Bifidobacterium, Enterococcus, and Streptococcus thermophiles strains. These probiotics help manage various health conditions such as irritable bowel syndrome, ulcerative colitis, Crohn’s disease, infectious diarrhea, and other digestive disorders. Strategic initiatives taken by key market players such as new product launches, mergers & acquisitions, partnerships, and expansions are expected to drive the next generation probiotics market.
The global Next Generation Probiotics Market is estimated to be valued at US$ 186.93 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
For instance, in November 2021, BioGaia AB, a leader in probiotic research, entered into a strategic collaboration with Handl Therapeutics, a clinical-stage company focusing on the development of genetically engineered live biotherapeutic products, to develop and commercialize a next-generation probiotic to promote women’s health. This initiative is expected to introduce novel probiotic products in the market and drive the market growth over the forecast period. The other driver is growing awareness regarding gut health and the role of probiotics in maintaining it. Rising prevalence of lifestyle diseases due to changing dietary habits and busy schedules have increased focus on probiotics supplementation.
Segment Analysis
The global next generation probiotics market is dominated by the food and beverage segment, accounting for over 50% of the market share. Probiotics are increasingly being added to food products like dairy, frozen desserts, snacks, and cereals to provide gut and digestive health benefits. The growing demand for functional, fortified foods is driving the demand for next generation probiotic ingredients from the food and beverage industry.
PEST Analysis
Political: Regulations around health claims and functional food labeling vary globally. Harmonization of regulations can help streamline product launches and expand into new markets.
Economic: Rising income levels and health awareness is pushing demand for premium health products. The cost savings from gut and digestive issues also promote growth.
Social: Changing lifestyles and busy schedules are reducing dietary diversity. There is growing recognition of probiotics in supporting gut and overall wellness.
Technological: Advances in microencapsulation and formulation techniques are enabling the development of thermostable, acid-resistant probiotic strains with efficacy against specific health targets. This is expanding the applications for next generation probiotics.
Key Takeaways
The Global Next Generation Probiotics Market Size is expected to witness high growth over the forecast period driven by the increasing consumer awareness about gut and digestive health. The global Next Generation Probiotics Market is estimated to be valued at US$ 186.93 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.
Regional analysis
North America is expected to continue dominating the global next generation probiotics market over the forecast period supported by rising expenditure on dietary supplements and gut health products. Countries like the U.S. and Canada have advanced research capabilities and established consumer preference for premium health products.
Key players
Key players operating in the next generation probiotics market are Coty UK, Procter & Gamble Prestige Beaut, L’Oreal, LVMH, Givaudan, International Flavors & Fragrances, Estee Lauder Beautiful, Kilian, and Firmenich. These leading players are focusing on new product development and formulation innovation to strengthen their market position.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
