Market Overview:
Next Generation Probiotics are live microorganisms that confer health benefits on the host when administered in adequate amounts. They help maintain or improve gut health and balance the gut microbiota. The market for next generation probiotics is growing due to increasing awareness among consumers about gut and digestive health as well as the various health benefits offered by probiotics such as strengthening immunity, aiding in weight management and improving heart health. Further, innovation and development of efficacious probiotic strains is also fueling market growth.
Market key trends:
One of the key trends witnessed in the Next Generation Probiotics Market Demand is the increasing focus of manufacturers on development of strain-specific probiotic products containing novel bacterial strains beyond the traditionally used Lactobacillus and Bifidobacterium strains. For instance, Chr. Hansen Holding A/S provides DelvoPac probiotics containing Bacillus species to support gut health. Further, some key players are developing spore-based probiotic products which are more stable than conventional probiotics and can survive the gastric transit. For example, Biogaia develops spore-based probiotic supplements containing Bacillus strains. Similarly, Evolve Biosystems develops spore-based probiotics under the Evivo brand containing strains such as Bacillus subtilis and Bacillus coagulans that can withstand heat, Gastric Acid and bile salts for improved efficacy.
Porter’s Analysis
Threat of new entrants: Low barrier to entry for startups to enter the market due to availability of technology and manufacturing know-how. However, established players have strong brand recognition and distribution networks.
Bargaining power of buyers: Moderate bargaining power due to availability of substitutes. However, customers rely on scientific claims for probiotics made by manufacturers.
Bargaining power of suppliers: Low bargaining power due to availability of substitutes and ability of players to develop own strains.
Threat of new substitutes: High threat due to ongoing research in probiotics and gut health. New strains may provide additional health benefits over existing ones.
Competitive rivalry: Intense competition due to focus on innovation and variety of products offered by key players.
Key Takeaways
The global next generation probiotics market is expected to witness high growth, exhibiting CAGR of 11.2% over the forecast period, due to increasing awareness about gut and digestive health and focus on preventive healthcare.
The US market holds the highest share in the next generation probiotics market due to strong research activities and healthcare spending in the country. Europe is also a major market supported by favorable regulatory framework for probiotics. Asia Pacific is expected to grow at fastest pace due to improving economic conditions and rising health consciousness.
Key players operating in the next generation probiotics market are Pendulum, Amsterdam Winclove Probiotics, Metabogen AB (Biogaia), Exeliom Biosciences, TargEDys, Chr. Hansen Holding A/S, YSOPIA Bioscience, A-Mansia Biotech, Next Gen Probiotics, Evolve Biosystems and DuPont de Nemours, Inc. These players focus on developing innovative probiotic strains with enhanced benefits.
Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
