Next generation probiotics have gained significant traction over the recent past owing to their diverse health benefits. These probiotics are able to survive the harsh acidic and bile conditions of the stomach and small intestine and thereby demonstrate high viability and colonization ability in the gut. Next generation probiotics provide various health advantages such as enhanced digestive health, boosted immunity, reduced risk of bacterial and viral infections, and improved metabolic regulations. Growing consumer awareness regarding preventive healthcare approach and inclination towards maintaining optimal gut health has propelled the demand for next generation probiotic supplements globally.
The global next generation probiotics market is estimated to be valued at US$ 4.2 Billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Key Trends:
One of the key trends witnessed in the global next generation probiotics market is the growing adoption of precision probiotics. Precision probiotics refer to specific probiotic strains that are carefully selected based on their clinical efficacy to target definite health conditions. Several product innovations driven by microbiome research have led to the development of precision probiotic formulations addressing issues such as irritable bowel syndrome, Constipation-predominant IBS, diarrhea, and others. Precision probiotics offer customized health benefits with greater potency and specificity by acting on particular clinical pathways. Their rising popularity can be attributed to highly differentiated clinical profile over traditional probiotics.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the next generation probiotics market is moderate. Establishing manufacturing facilities and processes that meet stringent regulatory guidelines for probiotic products increases the capital required.
Bargaining power of buyers: The bargaining power of buyers is high due to the presence of numerous global and regional probiotic manufacturers and suppliers providing substitutable products.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw materials for probiotics such as bacteria strains are available from multiple sources globally.
Threat of new substitutes: The threat of new substitutes is moderate as probiotic products from new strains of bacteria with improved functional benefits are continuously researched and commercialized.
Competitive rivalry: The competitive rivalry is high among the top players to gain major market share through new product launches, geographic expansion, and strategic alliances.
Key Takeaways
The Global Next Generation Probiotics Market Size is expected to witness high growth over the forecast period owing to growing awareness about gut and digestive health and increasing demand for preventive healthcare solutions. The global next generation probiotics market is estimated to be valued at US$ 4.2 Billion in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030.
Regional analysis: North America dominates the global market and is estimated to continue its dominance over the forecast period. This is attributed to high healthcare spending and growing popularity of probiotic supplements among consumers to boost immunity. Asia Pacific is anticipated to witness the highest growth rate owing to rising health consciousness, fast-paced urbanization, and increasing disposable income in major countries like China and India.
Key players: Key players operating in the next generation probiotics market are BioGaia AB, Probi AB, Nestle S.A., Danone S.A., Yakult Honsha Co. Ltd., Chr. Hansen Holding A/S, DuPont, Protexin, and Ganeden, Inc. Chr. Hansen Holding A/S is a leading player focusing on developing innovative probiotic solutions with clinically proven health benefits through extensive R&D activities.
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1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it