The global Menstrual Cup Market is estimated to be valued at US$ 833.18 Mn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Menstrual cups are reusable feminine hygiene products used during menstruation. They are made of medical grade silicone, latex or rubber and collect blood rather than absorbing it like tampons and sanitary pads. Menstrual cups are more environment friendly and economical over long term use compared to tampons and pads.
Market key trends:
The key driver for menstrual cup market is growing awareness about sustainable menstrual products and their health benefits. Menstrual cups are safer and more hygienic than other disposable products as they do not trigger toxic shock syndrome. They are more convenient to use as they do not require changes as frequently as pads or tampons. Also, the rising concerns over health issues linked to synthetic tampons and prevalence of period poverty are augmenting the demand for low-cost yet effective menstrual cups globally.
SWOT Analysis
Strength: Menstrual cups offer multiple benefits such as being more cost effective than pads or tampons in the long run, eco-friendly as they are reusable and leak-proof.
Weakness: Learning curve involved in using menstrual cups, requires practice to insert and remove cups properly.Initial discomfort felt by some users.
Opportunity: Growing awareness about toxic chemicals in pads/tampons driving the demand. Increasing female population especially in developing nations presents a huge market potential.
Threats: Stigma and cultural taboos associated with period care products in certain conservative regions.Availability of cheaper alternatives such as pads and tampons.
Key Takeaways
The Global Menstrual Cup Market Size is expected to witness high growth, exhibiting CAGR of 5.2% over the forecast period, due to increasing awareness about benefits of cups and growing female population globally.
Regional analysis – North America dominates the global menstrual cup market currently. However, Asia Pacific region is expected to witness fastest growth owing to rising disposable incomes, growing awareness and increasing focus on female hygiene in populous nations like India and China.
Key players operating in the menstrual cup market are Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, S.R.O., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna Gmbh, Saalt, Llc, Sterne, The Flex Company, And Yuuki Company S.R.O. The market remains highly competitive with organised players focusing on new product launches, partnerships and marketing strategies to strengthen their market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
