Kefir is a fermented milk beverage produced using kefir grains, which contain a symbiotic culture of yeast and lactic acid bacteria. Kefir offers various health benefits such as improved digestion, boosted immunity and weight management. The growing demand for probiotic foods owing to associated benefits such as regulating intestinal microbial balance and reducing risk of infections is driving the kefir market. Kefir grains contain probiotic microorganisms that aid in digestion.
Global kefir market was valued at US$ 1482.05 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.84 % during the forecast period (2022 to 2030).
Key Takeaways
Key players operating in the Kefir market are Groupe Danone, Lifeway Foods Inc., Hain Celestial Group, and Fresh Made Inc.
The increasing Kefir Market Growth for organic and plant-based food products presents significant growth opportunities in the kefir market. The rising ‘free from’ trend is driving the demand for kefir as an alternative to dairy products.
North America dominates the global kefir market due to high health consciousness among consumers. However, the kefir market is expected to witness robust growth in Asia Pacific region owing to changing dietary patterns and westernization of food habits.
Market drivers
Rising prevalence of gastrointestinal diseases and growing preference for probiotic supplements have increased the demand for kefir globally. The enhanced immunity, improved gut health and digestive advantages associated with consumption of kefir is a major factor boosting the growth of kefir market.
PEST Analysis
Political: The kefir market is influenced by government regulations and policies related to the food and beverage industry. Any changes in taxation, international trade policies, and regulations can affect the market either positively or negatively.
Economic: Rising disposable incomes and changing lifestyles are major drivers of the kefir market. Improvement in the global economy encourages higher spending on healthy and premium products like kefir.
Social: Increasing health awareness among consumers is an important factor. People are more inclined towards digestive health products like kefir which is a probiotic drink. Rising cases of lactose intolerance also contribute to the demand.
Technological: Advancements in packaging and processing have enhanced the shelf life of kefir without compromising on quality. Use of improved starter cultures helps in increasing the probiotic content. Emerging innovative flavors cater to evolving consumer tastes.
The global kefir market regional analysis in terms of value is concentrated majorly in North America and Europe. North America accounts for the largest share attributed to high health consciousness among consumers and growing popularity of kefir as a alternatives to yogurt. Europe holds the second largest position supported by increasing consumption of probiotic drinks in countries like Germany, France and United Kingdom.
The Asia Pacific region is projected to be the fastest growing market for kefir during the forecast period. Rapid urbanization, rising middle class population and their increased ability to spend on premium health drinks are some of the key factors driving the Asia Pacific market. countries like China, India and Japan offer immense untapped growth opportunities with the evolving consumer trends in the region favoring nutritional and functional beverages.
About Author - Vaagisha Singh
Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups. LinkedIn