The global Poultry Diagnostics Market is estimated to be valued at US$ 536.7 million in 2023 and is expected to exhibit a CAGR of 11.4% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The poultry diagnostics market involves the testing, diagnosis, and monitoring of various diseases, primarily in poultry birds. With the increasing demand for poultry products and the rising prevalence of poultry diseases, the need for effective diagnostic tools has become crucial for the poultry industry. These tools help in early detection and prevention of diseases, thereby improving the overall health and productivity of poultry birds. Various diagnostic tests and tools such as PCR tests, ELISA, and rapid testing kits are used for the detection of diseases such as Avian influenza, Newcastle disease, and Salmonella infection. The use of these diagnostic tools can help in reducing the economic losses caused by poultry diseases and improve the quality of poultry products.
Market Dynamics:
1) Increasing Prevalence of Poultry Diseases:
The poultry industry is constantly challenged by the outbreak of infectious diseases such as Avian influenza, Newcastle disease, and Salmonella infection. These diseases can cause significant economic losses to poultry producers and pose a risk to human health. The increasing prevalence of these diseases has led to a growing demand for effective diagnostic tools that can help in early detection and prevention of these diseases. Poultry diagnostics play a crucial role in disease surveillance, epidemiological studies, and monitoring of disease outbreaks, thereby driving the growth of the poultry diagnostics market.
2) Rising Demand for Poultry Products:
The global demand for poultry products, such as chicken and eggs, has been steadily increasing due to factors such as population growth, urbanization, and changing dietary preferences. However, the poultry industry faces several challenges such as disease outbreaks, food safety concerns, and stringent regulations. Poultry diagnostics can help in ensuring the safety and quality of poultry products by enabling early detection and prevention of diseases. This has led to an increased adoption of poultry diagnostics by poultry producers, thereby driving the growth of the market.
Segment Analysis:
The poultry diagnostics market can be segmented based on test type, disease type, and region. Based on test type, the market can be segmented into PCR tests, ELISA, rapid tests, and others. PCR tests are expected to dominate the market owing to their high sensitivity and specificity. Based on disease type, the market can be segmented into Avian influenza, Newcastle disease, Salmonella infection, and others. Avian influenza is expected to dominate the market due to its high prevalence and economic impact on the poultry industry.
PEST Analysis:
– Political: Government regulations and policies related to animal health and food safety can impact the adoption of poultry diagnostics.
– Economic: Increasing demand for poultry products and economic losses due to disease outbreaks drive the growth of the market.
– Social: Growing awareness about food safety and disease prevention among consumers is driving the demand for poultry diagnostics.
– Technological: Advancements in diagnostic technologies such as PCR and ELISA have improved the accuracy and efficiency of poultry diagnostics.
Key Takeaways:
– The Global Poultry Diagnostics Market Demand is expected to witness high growth, exhibiting a CAGR of 11.4% over the forecast period, due to increasing prevalence of poultry diseases and the growing demand for poultry products.
– North America is expected to dominate the market due to the presence of major poultry producers and stringent regulations for disease control.
– Key players operating in the global poultry diagnostics market are Zoetis, Thermo Fisher Scientific Inc., Baltivet, Bioingentech, Devex, BioChek, QIAGEN, Bioneer Corporation, Megacor Diagnostik GmbH, Merck & Co., Inc., IdentiGEN, Abaxis, BIOMERIEUX, Transasia Bio-Medicals, Boehringer Ingelheim International GmbH, EW Group Ltd., and Hygiena, LLC. These players are focusing on strategic collaborations, product innovations, and geographic expansions to strengthen their market presence.
In conclusion, the poultry diagnostics market is witnessing significant growth due to the increasing prevalence of poultry diseases and the rising demand for poultry products. Effective diagnostic tools play a crucial role in disease prevention and control in the poultry industry, thereby driving the growth of the market. Advanced technologies, stringent regulations, and growing consumer awareness are expected to further propel the market growth in the coming years.
