Ostomy care accessories are medical devices that are used along with ostomy pouches and bags for the collection and containment of urine and feces in patients who have undergone ostomy surgery. An ostomy is a surgically created opening in the abdomen that allows for the discharge of bodily waste such as urine or feces. Ostomy accessories include skin barriers, ostomy belts and belts, irrigation sleeves and bags, andconvex inserts. The market has witnessed increased adoption of one-piece and two-piece ostomy pouches along with use of clip-on accessories.
The global ostomy care accessories market is estimated to be valued at US$ 3.69 Bn in 2023 and is expected to exhibit a CAGR of 5.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The ostomy care accessories market is expected to be flourished by growing prevalence of ostomy procedures globally. According to the United Ostomy Associations of America (UOAA), approximately 750,000 Americans currently have an ostomy as a result of cancer, birth defects, Crohn’s disease, ulcerative colitis or other medical conditions. Additionally, emerging markets such as India, China, Brazil and Mexico are also witnessing increased occurrence of conditions leading to ostomy surgeries such as inflammatory bowel disease, colorectal cancer and bladder cancer. This has resulted in rise in number of people requiring lifelong ostomy care and thus increasing demand for accessories. Furthermore, manufacturers are focused on new product innovations, development of soft silicone adhesives and moisture-locking technology in barriers and pouches to improve adhesion, comfort and user discretion. These innovations are expected to further influence market growth over the forecast period.
Segment Analysis
The global ostomy care accessories market can be segmented into protective accessories, ostomy bags, and wash & caring accessories. Among these, ostomy bags segment holds the largest market share due to high demand for various types of ostomy bags such as one-piece bags and two-piece bags. Within ostomy bags, two-piece bags dominates the segment as these bags provide flexibility of changing the inner bag without removing the outer shell which gives more convenient use to the patients.
PEST Analysis
Political: The market is witnessing favourable support from governments and regulatory bodies in terms of reimbursement policies for ostomy care accessories which is propelling the market growth.
Economic: Rising disposable incomes and growing healthcare spending are major drivers of market growth. The forecast period of 2023-2030 is expected to see steady economic growth in developing regions augmenting demand.
Social: Increased awareness about ostomy surgery and living with ostomy pouches via social media and support groups is positively impacting the market. The social stigma around ostomy procedures is decreasing over time.
Technological: Key players are focusing on developing accessories featuring advanced adhesive formulations, hydrocolloid materials and filter technology for improved comfort, discretion and product life. Online platforms for purchases are also gaining popularity.
Key Takeaways
The global Ostomy Care Accessories Market Demand is expected to witness high growth at a CAGR of 5.4% during the forecast period of 2023-2030. The market size is estimated to reach US$ 5.19 Bn by 2030 from US$ 3.69 Bn in 2023.
North America dominates the market currently due to supportive reimbursement scenario and rising number of IBD and colorectal cancer cases. Asia Pacific is expected to witness fastest growth owing to large patient pool and improving access to healthcare in countries like India and China.
Key players operating in the ostomy care accessories market are Coloplast Corp, ConvaTec Inc., Hollister Incorporated, Marlen Manufacturing & Development Company, Perma-Type Company, Inc., Nu-Hope Laboratories, Inc., Perfect Choice Medical Technologies, Fortis Medical Products, Safe n’ Simple, AdvaCare Pharma, Schena Ostomy Technologies, Inc., Cymed, TG Eakin Limited, and Alcare Diagnostic Research Center Pvt. Ltd. Coloplast Corp and ConvaTec Inc. hold a significant share of the market.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
