The Fiber Supplements Market is estimated to be valued at US$ 3.72 Bn or Mn in 2023 and is expected to exhibit a CAGR of 6.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Fiber supplements refers to dietary fiber supplements usually comes in powder, capsule or chewable form. It contains soluble and insoluble fiber to promote regularity and ease digestion. Some common fiber supplements include psyllium, methylcellulose, calcium polycarbophil and inulin. They are used to treat constipation, irritable bowel syndrome, diverticulosis and help manage blood sugar levels, cholesterol and weight.
Market Dynamics:
The growth of the fiber supplements market is driven by two main factors – increasing awareness about digestive and heart health benefits of fiber intake and growing prevalence of constipation globally. According to a research by United European Gastroenterology, 35% of adults in North America and Europe are affected by constipation annually. Additionally, a sedentary lifestyle and poor dietary habits have led to reduced fiber consumption. Hence, fiber supplements help fulfill the recommended daily intake levels. Furthermore, growing health-conscious consumer base and shifting preference towards preventive healthcare through balanced nutrition is further fueling the demand for fiber-rich supplements.
Segment Analysis
Fiber supplements market is broadly segmented into soluble fibers and insoluble fibers. Among these, soluble fiber segment currently dominates the market and accounts for over 55% market share in terms of value. Soluble fibers such as inulin, pectin and beta-glucan are highly preferred by consumers as they help in lowering cholesterol levels and managing blood sugar. They provide various health benefits like weight management and heart health.
PEST Analysis
Political: The fiber supplements industry is encouraged by government policies that promote public health awareness programs related to fiber deficiency and fiber-rich diet benefits.
Economic: Rising disposable incomes and growing health and wellness trends are driving higher consumer spending on preventive healthcare products like fiber supplements globally.
Social: Increasing prevalence of lifestyle diseases has raised public awareness regarding nutrition and diet. Social media is amplifying health information and influencing food choices.
Technological: Advancements in microencapsulation and nanotechnology have allowed manufacturers to deliver standardized concentrations of various fibers through convenient supplement formats. This is increasing acceptance of supplements.
Key Takeaways
The Global Fiber Supplements Market Growth is expected to witness high, exhibiting CAGR of 6.3% over the forecast period, due to increasing health consciousness among consumers regarding fiber deficiency and related diseases.
Regional analysis
North America currently leads the fiber supplements market and accounts for over 40% value share globally. This is attributed to high awareness levels regarding gut and digestive health. Growing incidence of obesity and digestive disorders is also contributing to market growth in the region.
Key players operating in the fiber supplements market are Garden of Life, Optimum Nutrition, Metamucil, Citrucel, Nature’s Way, Walgreens, CVS Pharmacy, Renew Life, Rainbow Light, Culturelle, Align Probiotics, Phillips, Schiff, Nature Made, Puritan’s Pride, Now Foods, Solaray, Heather’s Tummy Care, Viva Naturals, Prescript-Assist. Key players are focusing on innovations in packaging and delivery formats to widen their consumer reach.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
