Fiber supplements are dietary ingredients that provide soluble and insoluble fiber content to human diet through food and beverages. They are available in powder, capsule and tablet forms. Fiber supplements are used to treat constipation, regulate bowel movement and aid in weight management. They provide bulk and soften stool for smooth passage through intestines. The global fiber supplements market is moderately competitive due to presence of large number of players. Key players are focused on new product launches with innovative formulations and ingredients to meet consumer demand for natural remedies.
The global fiber supplements Market is estimated to be valued at US$ 4.29 Bn in 2024 and is expected to exhibit a CAGR of 10.% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growing demand for natural remedies for digestive health issues is expected to drive growth of fiber supplements market over the forecast period. Rising cases of constipation, irritable bowel syndrome, and other intestinal diseases have increased consumption of fiber supplements as they provide relief from such conditions. Moreover, changing lifestyle and hectic work schedules leaving little time for proper diets have fostered the need for fiber supplements. The market opportunity of flourishing demand for natural remedies as mentioned in the heading is also a key factor augmenting the fiber supplements market growth.
Segment Analysis
The fiber supplements market is dominated by the fiber supplements powder segment which holds around 50% share of the total market. Fiber supplements powder is easy to consume and dissolves easily in water or any beverage. It helps increasing fiber intake without much efforts. The fiber supplements capsules segment is the second largest and growing segment owing to increasing preference for convenient packaging among consumers. Capsules are considered as convenient format for consumption while traveling or on-the-go.
PEST Analysis
Political: The growth of the fiber supplements market is influenced by various regulatory policies promoting healthy lifestyle and nutrition. Several countries have launched campaigns to increase fiber intake through diet to reduce lifestyle diseases.
Economic: Rising disposable incomes and growing health awareness is boosting expenditure on nutrition and wellness products. Higher affordability has increased the adoption of fiber supplements for maintaining gut and digestive health.
Social: Changing eating habits, busy lifestyles, and growing preference for convenience formats is driving the demand for fiber supplements. People rely on dietary supplements to meet their daily fiber requirements due to inadequate intake from food sources.
Technological: Key players are focusing on new product development and innovation in formulations, flavors, and packaging to attract consumers. Water soluble fibers and prebiotic fibers are gaining popularity in supplements owing to their enhanced gut benefits.
Key Takeaways
The Global Fiber Supplements Market Growth is expected to witness high supported by increasing health consciousness.
North America currently leads the global market owing to widespread awareness about fiber-rich diets, recommendations by nutritionists, and increasing cases of digestive issues. The busy lifestyles have boosted consumption of fiber supplements to maintain gut and digestive health. The North America fiber supplements market is projected to grow at a CAGR of 8% during the forecast period.
Key players operating in the fiber supplements market are Panasonic Corp Denso, Harman International, Tom-Tom, Continental AG, Bosch, Blaupunkt Inc., Magneti Marelli, Alpine Electronics Inc., Kenwood, Delphi, Visteon, Clarion Corp., Bose, Pioneer, and Aisin. Key players are focusing on new formulations with prebiotics, probiotics and fruits and veggie blends to attract health-conscious consumers. Players are also investing in branding and promotion through social media influencers to increase awareness.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
