Facial tissues are disposable papers meant for drying or cleaning various parts of the face, primarily used to wipe or blow the nose when felt stuffy or wet. They are soft, absorbent and affordable. With rising awareness regarding health, hygiene and sanitation, facial tissues have become an essential consumer good. The increasing risk of infectious diseases is prompting people to use facial tissues for sneezing, coughing and wiping surfaces instead of cloth handkerchiefs.
The global Facial Tissue Market is estimated to be valued at US$ 13.41 Bn in 2023 and is expected to exhibit a CAGR of 12 % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Rising awareness regarding hygiene and sanitation is a major market opportunity for the facial tissue market. With growing knowledge about spread of infectious diseases and importance of covering mouth and nose while sneezing or coughing, use of facial tissues over unhygienic practices like using hands is increasing. Countrywide awareness campaigns by governments and healthcare organizations are educating people about practices like regular hand washing and usage of disposable tissues. This is driving substantial demand for facial tissues from households as well as public places like schools, offices and airports. Facial tissue manufacturers can capitalize on this opportunity by focusing marketing communication on health and hygiene benefits of their products.
Threat of new entrants: The facial tissue market has moderate threat of new entrants due to high capital requirements for setting up manufacturing plants. However, established brands have strong customer loyalty and distribution networks providing deterrents.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes and brand options. However, branded tissues have established qualities attracting customers.
Bargaining power of suppliers: Suppliers of raw materials like wood pulp have moderate to high bargaining power as facial tissues require specific wood pulp grades controlling part of supply.
Threat of new substitutes: Substitute options like paper towels and wet wipes provide moderate threat. However, tissues have demand for specific uses like cold, flu.
Competitive rivalry: Intense rivalry exists among global players to increase market shares through product differentiation, branding and promotions.
Strength: With wide applications in healthcare, cosmetics boost demand. Strong distributions channels of major brands.
Weakness: Raw material price fluctuations impact costs. Seasonal demand affects output planning.
Opportunity: Rising health awareness drives tissue usage. Scope for value-added products in developing regions.
Threats: Stringent environmental regulations on disposal. Substitute options gaining market shares.
The Global Facial Tissue Market Size is expected to witness high growth. The Asia Pacific region dominates the global market and is expected to grow the fastest during the forecast period. Growth is attributed to rising disposable incomes, increasing population, and expanding retail market in countries like China and India.
Regional analysis: The Asia Pacific region holds the major share of the global facial tissue market and is projected to register the highest CAGR during the forecast period. Factors such as rapidly growing population, rising standards of living, and increasing health awareness are driving the market in the region.
Key players: Key players operating in the facial tissue market are Salesforce.com, Inc., Microsoft Corporation, ADOBE INC., SAP SE, Oracle Corporation, SugarCRM Inc., Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Insightly Inc., and Creatio.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it