Event management software facilitates the planning, budgeting, marketing, and execution of events. It helps users to manage their events seamlessly by centralizing all event-related information, such as registrations, schedules, and documentation. Event management software offers customizable features for different types of events ranging from conventions and conferences to galas and fundraisers. Features like online registration portals, payment gateways, email marketing integration, floor plans, and reporting tools allow users to effectively plan their events. The software also enables event organizers to collaborate and communicate with stakeholders in real-time.
The Global Event Management Software Market is estimated to be valued at US$ 12,251.7 Mn in 2024 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030. Key Takeaways
Key Players: Key players operating in the Event Management Software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables ̧ Bizzabo Inc., and Ungerboeck Software International. Cvent, Inc. commands a significant market share due to its robust features and global customer base.
Key Opportunities: The growing preference for online events amid the Covid-19 pandemic has opened new opportunities for vendors to expand their virtual and hybrid event capabilities. Event management software providers can capitalize on this trend by integrating innovative solutions like virtual venues, interactive polling features, and engagement analytics.
Global Expansion: Major players are focusing on geographical expansion strategies to strengthen their foothold in high growth markets like Asia Pacific and Latin America. Partnership with local event management companies is helping vendors to provide contextualized solutions and enhance after-sales support.
Market Drivers: One of the major market drivers is the increasing need for event businesses and organizers to streamline event planning and management processes. Event management software helps reduce manual efforts, boosts operational efficiency, and ensures effective execution of events. This is driving its adoption across industries for diverse event requirements.
Market Restrain: High upfront and software licensing costs can restrain the adoption of advanced event management platforms, especially among small event management firms and individual event planners with limited budgets. Open-source and low-cost alternatives also pose pricing pressure on established vendors. However, the market is expected to witness healthy growth with increasing acceptance of software-as-a-service models.
Segment Analysis
Event management software market is dominated by the cloud-based segment. The cloud deployment model requires minimal IT infrastructure and capital expenditure. Many event management companies prefer cloud-based software as it provides flexibility, scalability, remote access and low maintenance. With growing smartphone penetration, the mobile applications segment is projected to grow at a fastest pace during the forecast period. Mobile apps enable organizers and attendees to manage events anytime, anywhere from their mobile devices.
Global Analysis
North America dominated the global event management software market and accounted for largest share of over 40% in 2023 due to rapid adoption of new technologies across industries. Presence of major software providers and growing awareness among enterprises regarding benefits of event management software are driving the regional market. Asia Pacific region is expected to witness fastest growth during forecast period owing to growing events & conferences industry and increasing IT investments in countries like China, India. Rapid digitalization and infrastructure development in APAC countries will further propel the demand for event management solutions in the coming years.
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- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it