IV hydration therapy or intravenous fluid therapy refers to administration of fluids directly into a vein through an intravenous catheter. This method involves direct infusion of electrolyte solutions containing sodium chloride and other electrolytes to address dehydration issues. The growth of IV hydration therapy market in Europe is driven by growing preference for quickhydration post excessive alcohol consumption and intense physical activities as well as increasing awareness regarding benefits associated with precision of IV hydration over oral rehydration therapy. IV hydration therapy provides optimal hydration ensuring precision of fluid and electrolyte administration right into the bloodstream thus addressing dehydration issues more effectively compared to oral rehydration.
The global Europe IV Hydration Therapy Market is estimated to be valued at US$ 261.68 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
According to recent survey, binge drinking which leads to dehydration is quite prevalent among youth in United Kingdom with nearly 60% university students engaging in binge drinking at least once a month on average. This has translated into growing demand for quick and effective hydration therapy options like IV therapy centers post excessive alcohol consumption. Moreover, popularity of physical activities, sports events and outdoor recreational activities has also contributed to higher incidences of dehydration issues in Europe over the past few years. This growing need for effective yet quick hydration therapy represents major market opportunity for IV hydration therapy in Europe.
Porter’s Analysis
Threat of new entrants: The Europe IV Hydration Therapy market has moderate threat of new entrants due to established brand names, high customer loyalty and regulatory requirements for new players. New entrants face high initial investment and R&D costs.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes and standardized nature of IV hydration therapy services. However, switching costs are low.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power since there are many suppliers and raw materials required for IV fluids are commodity products with low switching costs.
Threat of new substitutes: Substitutes like oral rehydration have low threat due to strong customer preference for IV hydration therapy perceived better effectiveness.
Competitive rivalry: The market has high competitive rivalry among existing players to gain more market share through product innovation, service quality and expansion strategies.
SWOT Analysis
Strengths: Strong brand recognition of major players, established distribution network, skilled medical professionals.
Weaknesses: High fixed overhead costs, storage and supply chain challenges for IV fluids, stringent regulations.
Opportunities: Rising health awareness, increasing cases of dehydration due to changed lifestyles, scope for service expansions and tie-ups.
Threats: Price wars among competitors, stringent regulations for new entrants, substitute threat from oral rehydration products.
Key Takeaways
The Europe IV Hydration Therapy Market Size was valued at US$ 261.68 Mn in 2023 and is projected to reach US$ 423.59 Mn by 2030, registering a CAGR of 16% during the forecast period. The market is driven by changing lifestyle, rising health consciousness and increasing instances of chronic diseases including obesity and diabetes resulting in dehydration.
Regional analysis – The Europe IV hydration therapy market is dominated by Western Europe region led by Germany, UK and France. The region accounted for over 40% value share in 2023 due to well-established healthcare infrastructure, growing geriatric population and rising medical tourists. Eastern Europe is expected to be the fastest growing region registering a CAGR of over 18% during the forecast period supported by improving access to healthcare facilities.
Key players – Key players operating in the Europe IV hydration therapy market are DeviantArt, Nifty Gateway, SuperRare, Foundation, MakersPlace, KnownOrigin, Async Art, ArtBlocks, OpenSea, Rarible, NTWRK, ArtStation, Artsy, Saatchi Art, Singulart, DigitalArt4Climate, Hic et Nunc, Showtime, Verisart, Artmajeur. Major players are focusing on new service launches, collaborations and geographic expansions to increase market share.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
