The global diaper market consists of a wide range of absorbent garments, including cloth and disposable diapers, swollen diapers, swim pants, training pants, and adult incontinence diapers. Diapers are designed to absorb and retain urine and stool from babies and incontinent people. Disposable diapers are the most common type of diaper. They are convenient and easy to use, allowing hassle-free disposal. Rising disposable income and rapid urbanization have increased consumer spending on baby and child care products such as diapers over the years.
The global Diaper Market is estimated to be valued at US$ 107.6 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the diaper market is the rising demand for eco-friendly and sustainable diapers. Consumers are increasingly looking for eco-friendly alternatives to disposable diapers due to environmental concerns related to waste generation. Biodegradable and plant-based diapers made from bamboo, organic cotton, and plant-based materials are gaining popularity as they degrade quickly without harming the environment. Manufacturers are also focusing on reducing the thickness of plastic-based diapers and using recycled plastic materials to make their products more sustainable. Introduction of advanced leak-proof technologies and innovative designs catering to different body shapes is another trend shaping the diaper market.
Porter’s Analysis
Threat of new entrants: The high costs associated with product development, production, marketing and distribution create significant barriers to entry in the diaper market.
Bargaining power of buyers: Individual consumers and retail buyers have low bargaining power in the market due to the lack of substitutes and undifferentiated nature of diapers.
Bargaining power of suppliers: The diaper market has a large number of raw material suppliers globally, thereby reducing their bargaining power over manufacturers and brand owners.
Threat of new substitutes: There exists no close substitute for diapers currently despite ongoing R&D on alternatives, reducing the threat from substitutes.
Competitive rivalry: The diaper market is highly competitive due to the presence of several major players globally operating in international markets.
Key Takeaways
The Global Diaper Market Size is expected to witness high growth over the forecast period of 2024 to 2031. The global Diaper Market is estimated to be valued at US$ 107.6 Bn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2024 to 2031.
Regional analysis North America represents the largest and fastest growing regional market for diapers. Rising birth rates and increasing disposable income levels have been driving sales in the region over the past few years.
Key players operating in the diaper market are Svenska Cellulosa AB, DSG International Ltd., First Quality Enterprises, Inc., Kimberly-Clark Corporation, Abena A/S, Attends Healthcare Products, Inc., Unicharm Corporation, Kao Corporation, Ontex Group, Chiaus (Fujian) Industrial Development Co Ltd and others. Key players Svenska Cellulosa AB (SCABY) is a leading European manufacturer of diapers and other baby care products. DSG International Ltd is a prominent player in Asian markets. First Quality Enterprises manufactures a wide range of adult incontinence and feminine hygiene products.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
