The cold pressed juice market offers nutrient dense products through a process that retains the vitamins, minerals and enzymes naturally found in fruits and vegetables. Cold pressing employs a hydraulic press to slowly squeeze juice out of produce without heating it above 115 degrees Fahrenheit. This gentle process allows the juice to retain up to 30% more nutrients than heated pasteurized juices while removing fiber. In the last decade, more consumers have become aware of the health advantages these juices provide and desire cleaner labels with minimal or no added sugar. The increasing interest in wellness and vegan diets has further propelled the demand for cold pressed juices globally.
The Global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 4.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in The Cold Pressed Juice Market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. These companies are investing in innovative packaging solutions and organic certification to meet the growing demand.
The health and wellness trend has fueled the rising demand for cold pressed juices across the regions. Customers are increasingly opting for nutrient dense beverages rather than sodas and processed drinks. The on-the-go consumption nature of these juices makes them a popular snack replacement as well.
Many juice manufacturers have expanded their global footprint through strategic partnerships and acquisitions. The export of cold pressed juices from countries like USA, Brazil and India have contributed to the market growth. The increasing demand from Asia Pacific and Middle Eastern countries is expected to drive further expansion plans of the major brands.
Market key trends
One of the key trends observed in the cold pressed juice market is the shift towards organic and natural options. Consumers are more mindful about the ingredients and fertilizers used in agriculture. They prefer juices made from certified organic fruits and vegetables that are free of chemical pesticides and fertilizers. Many brands highlight their organic certification on packs to attract such health conscious customers. This is expected to drive the demand for organic cold pressed juices over the forecast period.
Porter’s Analysis
Threat of new entrants: New entrants face high costs and investments to build infrastructure for cold pressed juice production and distribution.
Bargaining power of buyers: Buyers have moderate bargaining power in the market due to availability of various alternatives, but high quality and health benefits of cold pressed juices attract buyers.
Bargaining power of suppliers: Suppliers hold moderate bargaining power due to variety of fruits used for production, but established players source directly from farmers to control quality and costs.
Threat of new substitutes: While substitutes like bottled juices exist, increasing health consciousness favors cold pressed juices due to no preservatives and pasteurization.
Competitive rivalry: Intense competition exists among existing players to gain market share through variety in flavors and smaller packaging targeted at individual buyers.
The geographical regions where the cold pressed juice market is concentrated in terms of value are North America and Europe. In North America, the market is majorly driven by growing health consciousness, busy lifestyle, and higher disposable incomes that drive demand for convenient yet healthy packaged juice options. Europe follows North America in terms of market share due to rising awareness about benefits of cold pressed juices over processed juice variants.
The fastest growing region for the cold pressed juice market is Asia Pacific, which is projected to expand at over 6% CAGR during the forecast period. Factors such as growing middle class population, rising living standards, increasing awareness about nutrition and health, and rapid urbanization are driving market growth in Asia Pacific countries like India and China.
