The Cold Pressed Juice Market is estimated to be valued at US$ 737.3 Mn in 2023and is expected to exhibit a CAGR of 8.4% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Cold pressed juice refers to the extraction of juice from fruits and vegetables using a hydraulic press. The process involves minimal heat and oxidation, which helps to retain the vitamins, minerals, and enzymes present in the natural produce. Cold pressed juices are gaining popularity among health-conscious consumers as they offer a convenient way to consume essential nutrients, improve hydration, and boost overall well-being. The market offers a variety of cold pressed juice products, including fruit juices, vegetable juices, and blends, targeting different health benefits and taste preferences of consumers.
Market Dynamics:
The Global Cold Pressed Juice Marketis driven by two main factors:
1. Increasing Health Consciousness: With an increasing focus on health and well-being, consumers are opting for healthier beverage options. Cold pressed juices are perceived as a natural, nutrient-rich alternative to traditional juices and carbonated drinks.
2. Growing Demand for Natural Beverages: Consumers are becoming more aware of the potential health risks associated with the consumption of artificial ingredients and additives. Cold pressed juices are made from natural ingredients without the use of preservatives or additives, which makes them a preferred choice among health-conscious individuals.
Overall, the cold pressed juice market is expected to witness significant growth in the forecast period, driven by the rising demand for healthy and natural beverage options.
SWOT Analysis:
Strength: The cold-pressed juice market is experiencing strong growth due to increasing health consciousness among consumers. Cold-pressed juices are perceived as a healthier alternative to traditional juices as they retain more nutrients and vitamins. This has led to a rise in demand for cold-pressed juice products.
Weakness: One weakness of the cold-pressed juice market is the high cost of production. The process of cold-pressing requires specialized equipment and a large quantity of fresh produce, which can be expensive. This results in higher retail prices for cold-pressed juices compared to conventional juices, limiting their affordability for some consumers.
Opportunity: There is a growing trend of clean eating and a preference for natural, organic products among consumers. This presents an opportunity for the cold-pressed juice market to expand its product offerings to include organic and natural ingredients. Additionally, the market can target the growing demand for functional juices by incorporating superfoods or specific health benefits into their products.
Threats: One threat to the cold-pressed juice market is competition from other healthy beverage options such as smoothies and wellness shots. These alternatives offer similar health benefits and convenience at a potentially lower cost. Another threat is the availability of cheaper, conventional juices that may not offer the same nutritional value but are more affordable for price-sensitive consumers.
Key Takeaways:
The global cold-pressed juice market is expected to witness high growth, exhibiting a CAGR of 8.4% over the forecast period (2023-2030), due to increasing health consciousness among consumers. North America is the fastest-growing and dominating region in the market, with the United States being a major contributor due to the high demand for healthy beverages and a strong focus on wellness trends.
Key players operating in the cold-pressed juice market include PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. These key players have a strong presence in the market and offer a wide range of cold-pressed juice products to cater to the growing consumer demand for healthier beverage options.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
