The global Field Survey Management Market is estimated to be valued at US$ 5.4 Bn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Field survey management refers to the process of planning, execution and analysis of surveys conducted at target locations or through target respondents. It aids organizations in collecting accurate field data and insights through digital means to make informed business decisions. Advantages of field survey management include improved efficiency, reduced costs, real-time access to field data and enhanced data quality.
Market key trends:
One of the key trends fueling the growth of field survey management market is the rising adoption of cloud-based field survey management solutions. Traditionally field surveys involved paper based data collection that was time consuming and error prone. However, cloud-based solutions enable surveyors to collect and manage data digitally from any location. The cloud model offers benefits such as centralized data storage, easier collaboration, reduced IT costs, automatic software updates and scalability based on business needs. This is positively impacting the demand for field survey management solutions globally.
Segment Analysis
Content: The global field survey management market can be segmented by survey type, component, organization size, vertical, and region. By survey type, the market can be divided into face-to-face, telephone, online, and mobile survey type. The online survey type segment dominated the market in 2022 and is expected to continue its dominance over the forecast period. This is due to the rising adoption of online survey platforms to design, launch and conduct surveys in a cost-effective and time-effective manner.
Key Takeaways
Content: The global field survey management market is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing need for capturing real-time consumer data and competitive insights by various industries.
Regional analysis: North America dominated the market in 2022, accounting for around 40% share of the global market revenue. This is attributed to presence of leading field survey management providers and early adoption of advanced survey technologies in the region. Asia Pacific is expected to be the fastest growing region during the forecast period due to rapid digital transformation and increasing focus of organizations on leveraging customer insights to strengthen business decisions in countries like China and India.
Key players: Key players operating in the field survey management market are Nielsen Holdings PLC, Kantar TNS, GfK, IRI Consultants, comScore, Inc., IT, Research & Metadata Solutions (IRMS), The Brenett Group, Focu Pointe Global, and Ipsos. These players are focusing on partnerships, mergers & acquisitions and product launches to enhance their market share and positioning. For instance, in 2022, Ipsos acquired GfK’s UK Market Dynamics Study and the UK Product Movement Study to expand its market research services portfolio.
