The cat litter market manufactures a variety of products that absorb odors and liquids from pet cat litter boxes to maintain a hygienic environment at home. Cat litter products help pet owners manage their pet’s waste while preventing waste from spreading to other areas in the house. Some common cat litter products include clumping clay litter, silica gel litter, natural plant fiber litters, and pellets or crystals. Increasing pet adoption rates, especially cats as pets due to rising nuclear families in urban areas, has augmented the demand for cat litter products over the years.
The global cat litter market is estimated to be valued at US$ 7.1 Billion in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
As per the latest statistics, over 90 million cats are owned as pets in the US alone. Rising nuclear families, especially in urban areas, prefer cats as they are less time consuming and need comparatively lesser attention as dogs. This has significantly increased the demand for cat litter products globally over the years. Moreover, increased awareness among pet owners regarding the importance of litter box hygiene and odor management has also boosted the sales of clumping clay and scented cat litter products worldwide. However, factors such as rising availability of organic and natural alternatives to clay litter may restrain the growth of conventional clay litter products to some extent during the forecast period.
Segment Analysis
The global cat litter market is dominated by clumping clay sub-segment which holds around 60% share of the total market. This is because clumping clay cat litter absorbs odor and moisture very effectively and forms clumps that are easy to scoop. Compared to bentonite clay litter and silica gel litter, clumping clay is very absorbent and provides better odor control which makes it a preferred choice among cat owners.
PEST Analysis
Political: No major political factors impacting the cat litter market globally.
Economic: Growing pet humanization and rising disposable incomes in emerging economies are driving sales of higher-priced premium cat litter products.
Social: Social media influencers promoting cat care products and growth in nuclear family culture with more people adopting pet cats are supporting the market growth.
Technological: Biodegradable and organic cat litter varieties made from wheat, wood pulp etc. using innovative production technologies are gaining traction.
Key Takeaways
The Global Cat Litter Market Size is expected to witness high growth between 2024 to 2031 supported by rising pet adoption and humanization in key regions.
The North American region currently dominates the market owing to high pet ownership in US and Canada. Asia Pacific is projected to be the fastest growing region during the forecast period led by Japan, China and India where growing urbanization and rising middle class are fueling pet care spending including on cat litter products.
Key players operating in the cat litter market are Nestle, Clorox, Church & Dwight, Oil-Dri, Mars and TWIX.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
