Market Overview:
The global Anime Market is projected to reach a valuation of US$ 27.65 billion by 2022, exhibiting a compound annual growth rate (CAGR) of 17.1% during the forecast period 2023-2030. Anime refers to a form of animation originating from Japan, characterized by its distinctive art style and often featuring fantastical themes. The market for anime products and content has witnessed significant growth in recent years, driven by factors such as the increasing popularity of Japanese animation worldwide, the emergence of streaming platforms, and the expansion of anime-related merchandise. The wide range of anime genres and themes, coupled with its appeal to both children and adults, has contributed to the growing demand for anime products globally.
Market key trends:
One key trend shaping the anime market is the growing demand for anime streaming services. With the increasing availability of high-speed internet and the rise of digital platforms, consumers are turning to streaming services to access their favorite anime content. Streaming platforms not only offer a vast library of anime titles but also provide convenience and flexibility to viewers who can enjoy their favorite shows anytime, anywhere. The trend towards digital consumption of anime has also opened up new avenues for international distribution, enabling anime to reach a wider global audience. This shift towards streaming is expected to continue driving the growth of the anime market in the coming years.
Segment Analysis:
The Anime Market can be segmented based on type, category, and region. Based on type, the market is dominated by TV series, which is expected to hold the largest market share during the forecast period. TV series have gained immense popularity among the global audience due to their engaging storylines, vibrant animation, and diverse genres that cater to various age groups. Additionally, the availability of streaming platforms and online communities that promote and discuss TV series have further contributed to their dominance in the market.
In terms of category, the market is dominated by action and adventure anime. Action and adventure anime possess a strong fan base globally, as they often incorporate thrilling storylines and intense action sequences. The popularity of action and adventure anime can be attributed to their ability to provide escapism and entertainment to viewers, allowing them to immerse themselves in exciting worlds and follow captivating narratives.
Key Takeaways:
The global anime market is expected to witness high growth, exhibiting a CAGR of 17.1% over the forecast period of 2023-2030. This growth can be primarily attributed to increasing global acceptance and appreciation for anime as a form of entertainment. The widespread availability of streaming platforms and the growing international fan base have significantly contributed to the market’s expansion.
In terms of regional analysis, Asia-Pacific is the fastest-growing and dominating region in the anime market. The region is known for its strong anime culture and has a large and dedicated viewer base. Countries like Japan, China, and South Korea have a thriving anime industry, with numerous production studios and a rich history of producing popular anime series. The presence of dedicated anime conventions and events, as well as strong merchandising and licensing opportunities, further contribute to the region’s dominance in the market.
Key players operating in the Anime Market include Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co., Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. These key players have established themselves as leading contributors to the anime industry, with a strong portfolio of popular anime series and movies. Their expertise in storytelling, animation techniques, and character development has played a crucial role in shaping the market and attracting a wide audience.
