The animal intestinal health market consists of various nutritional and supplemental products that aid the digestive health of companion and production animals. Products such as probiotics, prebiotics, and immunomodulators help maintain a balanced gut microbiome to boost nutrient absorption and prevent diseases. The growing humanization of pets along with rising awareness about preventive animal healthcare has increased the demand for intestinal health supplements in recent years.
The Global Animal Intestinal Health Market is estimated to be valued at US$ 8.01 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the animal intestinal health are Zoetis, Inc., Boehringer Ingelheim International GmbH, Approved Compounding Pharmacy, Alltech, and Merck Animal Health.
The growing demand for natural and species-specific gut health products from pet owners is a major factor driving the growth of the animal intestinal health industry. Innovation in delivery forms and multifunctional supplements is also fueling market expansion.
Asia Pacific region is witnessing lucrative opportunities in the Animal Intestinal Health Market Demand space owing to rising pet adoption, awareness campaigns by associations, and availability of affordable products. Global manufacturers are focusing on this high-growth regional market through collaboration with local players.
Market key trends
The use of phytogenics as gut health enhancers has gained popularity in recent years. Herbal extracts from oregano, thyme, ginger, cinnamon etc. exhibit anti-inflammatory and antioxidant properties that promote optimum gut microbiota. The lack of synthetic chemicals in phytogenics makes them a viable alternative to conventional supplements for both production farms and companion animals.
Porter’s Analysis
Threat of new entrants: Low barriers to entry in terms of technology but established players have strong brand recognition and distribution networks.
Bargaining power of buyers: Buyers have moderate bargaining power as there are many suppliers but brands play an important role in buyer decisions.
Bargaining power of suppliers: Suppliers of raw materials have low bargaining power due to availability of substitute materials and focus on long term relationships with manufacturers.
Threat of new substitutes: Moderate threat as alternate products are available but customers are loyal to popular brands for intestinal health.
Competitive rivalry: Fierce competition between global and regional players to capture more market share through new product launches and innovation.
Geographical Regions
North America accounts for the largest share of the animal intestinal health market currently due to increasing pet ownership and focus on animal health and wellness. The United States dominates the North America market.
Asia Pacific region is expected to grow at the fastest pace during the forecast period. Rising meat consumption in China and India as well as increasing awareness about digestive health in pets will drive market growth in Asia Pacific region between 2024 to 2031.