Air dried vegetables are created by washing and slicing fresh vegetables before drying them using a controlled air drying process that locks in nutrients, vitamins, and minerals without the use of preservatives. Compared to canned or frozen vegetables, air dried vegetables have a longer shelf life and don’t require refrigeration making them ideal for backpacking, hiking, or emergency food storage.
The global air dried vegetables market is estimated to be valued at US$ 4.12 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the air dried vegetables market are Olam International, Sunfood Corporation, Hain Celestial Group, Dole Food Company, McCain Foods, Kraft Heinz Company, General Mills, Conagra Brands, B;G Foods. The major players are focusing on expanding their product portfolio to cater to the rising demand for organic and non-GMO certified air dried vegetables. With growing health concerns, the demand for natural and chemical-free dried vegetables is increasing globally. The key players are investing in R&D activities to develop advanced drying technologies for preserving the nutrient content of vegetables.
The increasing trend of healthy snacking and on-the-go consumption has been fueling the demand for ready-to-eat air dried vegetables. The rising awareness about the various health benefits of consuming fruits and vegetables on a daily basis is also propelling the Air Dried Vegetables Market Growth. However, factors like the high production cost and lack of advanced production facilities in underdeveloped nations may hamper the global market expansion. To tap the immense growth opportunities in developing countries, the major vendors are expanding their footprint through strategic mergers and acquisitions of local players.
Market key trends
One of the major air dried vegetables market trends is the increasing demand for organic produce. With growing health consciousness, consumers are preferring chemical-free, non-GMO dried vegetables that are processed using natural drying methods. Several air dried vegetable producers are obtaining USDA organic certification to cater to this burgeoning consumer segment. Sustainable farming practices and traceability of raw materials from farm to production are some of the aspects garnering attention of health-savvy buyers. This emerging trend is expected to accelerate the demand for organic air dried vegetables over the forecast period.
Porter’s Analysis
Threat of new entrants: Low barrier to entry due to low startup cost in certain air dried vegetable products allows new players to enter the market easily.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes but brand loyalty provides pricing power to few established brands.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of substitute raw materials and pricing pressure from buyers.
Threat of new substitutes: Threat from substitute products like canned, frozen and fresh vegetables provides constant pressure on prices of established air dried vegetable brands.
Competitive rivalry: Intense competition exists among major players to increase their market share through advertising, new product launches and acquisition of regional players.
Geographical Regions
North America currently holds the largest share of the global air dried vegetables market in terms of value owing to larger health conscious population preferring nutritious dried snacks.
Asia Pacific region is expected to witness the fastest growth during the forecast period driven by rapid urbanization, increasing disposable incomes and rising health awareness in major countries like India and China. The adoption of western food habits is contributing to the demand for convenient snack products in the region.
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile