The Vegan Yogurt Market is a small, purple-colored fruit native to Central and South America. It is commonly consumed for its nutritional value and health benefits. Acai berry is known to be high in antioxidants, amino acids, fiber, and essential fatty acids. It is commonly consumed as a juice, powder, or supplement to improve heart health, support weight management and provide anti-aging benefits.
The global Vegan Yogurt Market is estimated to be valued at US$4.15 million in 2024 and is expected to exhibit a CAGR of 4.2% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
According to a study conducted by the Centers for Disease Control and Prevention (CDC), 90% of American adults want to adopt a healthier lifestyle. Consumers are increasingly making food choices that improve health and reduce the risk of chronic diseases. This is favoring the demand for nutrient-dense, antioxidant-rich fruits like acai berry. Additionally, acai berry has gained popularity due to its applications in weight management, sports nutrition and anti-aging skin care. Expanding application scope is further expected to support market growth during the forecast period. However, high cost of acai berry products may limit mainstream consumption and restrain market growth to some extent.
Segment Analysis
The global Vegan Yogurt Market is dominated by the frozen acai berry segment. This segment holds around 60% of the market share owing to high nutrition value and health benefits offered by frozen acai berries. Frozen acai berries have longer shelf life as compared to other forms and hence are preferred for retention of nutrients. They can be consumed throughout the year in frozen form. The pulp & puree segment is another major segment in the market. Acai berry pulp and puree are being widely used by manufacturers of food and beverages as well as cosmetic products due to growing popularity of acai berry.
PEST Analysis
Political: There are no significant trade restrictions imposed on import and export of acai berries globally. However, supportive government policies towards organic farming in major producing regions are encouraging farmers to grow acai berries organically.
Economic: Rising disposable incomes and growing health consciousness among consumers in developed regions is driving the sales of acai berries. High nutritional profile of acai berries make them a costly superfood, however increasing production is bringing down the prices.
Social: Popularity of Vegan Yogurt Market is increasing rapidly due to rising awareness about its health benefits among fitness enthusiasts and health conscious demographics. Social media influencers promoting superfoods are also contributing to the market growth.
Technological: Post-harvest technologies for safer preservation of nutrients in acai berries during processing and storage are being developed. Novel food processing method are extending the shelf life of Vegan Yogurt and their derived products.
Key Takeaways
The Global Vegan Yogurt Market Size is expected to witness high growth over the forecast period. The market in North America region dominates currently due to wide consumption of acai berries and products in the US. North America accounts for around 40% share majorly due to growing health conscious population actively looking for nutrient dense superfoods.
Key players operating in Vegan Yogurt Market are Sambazon Inc., Acai Roots, Acai Frooty, The Coca-Cola Company, and Kong Thuan Acai. Sambazon holds leading share owing to its large product portfolio of frozen and dried acai berries and juices.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile