Tongue retaining devices are oral devices that are used during sleep to help prevent the tongue from falling back and blocking the airway. These devices help keep the tongue forward in the mouth to open the airway and ease breathing for people who snore or have obstructive sleep apnea. Tongue retaining devices are often more comfortable for people to wear compared to CPAP machines which use airflow to keep the airway open during sleep.
The global tongue retaining device market is estimated to be valued at US$ 1,184.7 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the tongue retaining device market include AveoTSD, ZYPPAH, Good Morning Snore Solution, VitalSleep, SnoreRx, SnoreMender, SleepPro, Airway Management, Apnea Sciences Corporation, SomnoMed, Respire Medical, TheraSnore, SleepTight Mouthpiece, Oventus Medical, AccuMED Technologies, ResMed, ZenSleep, BluePro. Some of the key players like ResMed and AccuMED Technologies offer tongue restrainers along with their portfolio of other sleep apnea treatment devices.
The growing awareness about obstructive sleep apnea and its treatment options presents a massive growth opportunity for manufacturers of tongue retaining devices. Furthermore, the rise in online sales of anti-snoring devices is positively impacting the tongue retaining device market.
Technological advancements like the integration of sensors and software in Tongue Retaining Device Market Demand to record snoring episodes, and connect devices to apps are expected to drive their adoption over the forecast period. This helps in monitoring sleep patterns and ensuring the efficacy of these oral appliances.
Market Drivers
The increasing prevalence of obesity and other lifestyle-related conditions leading to obstructive sleep apnea is a major factor responsible for driving the tongue retaining device market. As per the Centre for Disease Control and Prevention (CDC), over 32% of Americans were obese in 2021. Obesity is one of the key risk factors associated with sleep apnea. Additionally, the growing awareness about sleep apnea and availability of convenient oral appliances over CPAP machines will continue boosting the market in the coming years.
Current Challenges in Tongue Retaining Device Market
In the current scenario, there are few key challenges being experienced in the tongue retaining device market. One of the major challenges is the availability of low cost alternatives and substitute products offered by local and regional players. This has intensified the competition and pricing pressure for established players. Secondly, lack of awareness regarding OSA and availability of effective tongue retaining devices is hindering the market growth. Many patients are still unaware about this common sleep disorder. Thirdly, reluctance among patients to undergo the mandatory adaptation period required in using these oral devices poses another challenge. Patients find it uncomfortable to use these devices during the initial few weeks. Addressing these challenges through awareness campaigns and offering support to first time users can help boost the adoption of tongue retaining devices.
SWOT Analysis
Strength: Tongue retaining devices are non-invasive and preferred alternative to CPAP machines. They are easy to use, portable and help improve sleep quality.
Weakness: Mandatory adaptation period leads to low compliance. Some devices may cause discomfort, dryness or irritation in the mouth initially.
Opportunity: Growing prevalence of obesity and sleep apnea offers huge market potential. Rising awareness through social media campaigns can drive the demand.
Threats: Competition from alternative therapies poses pricing pressure. Easy availability of low cost alternatives from local players is a challenge.
Geographical Regions
North America accounts for the largest share of the tongue retaining device market, both in terms of value and volume. This is owing to high acceptance of new technologies, presence of major players, growing obesity rates and rising healthcare expenditure in the region. Asia Pacific is expected to be the fastest growing regional market during the forecast period. Factors such as increasing disposable incomes, expanding medical tourism industry and growing awareness are fueling the growth of tongue retaining devices market in emerging economies of China and India.
The Europe market holds the second largest share and is expected to rise at a significant CAGR during 2024-2031. Significant prevalence of OSA and favorable reimbursement policies are further boosting the adoption of technologically advanced devices in countries like Germany, UK and France. In RoW region including Latin America and Middle East, market is still at a nascent stage but likely to offer lucrative opportunities for players given the increasing burden of obesity and associated sleep disorders.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it.
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