Women’s health is a growing concern globally, with conditions like PCOS, menstrual irregularities and fertility issues on the rise. Women’s health apps help track menstrual cycles, symptoms, provide useful information and assist in fertility planning.
The global Women Health App Market is estimated to be valued at Us$ 3.62 Mn in 2024 and is expected to exhibit a CAGR Of 6.9% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increasing demand for fertility tracking and planning conception have been a key driver for the growth of women’s health apps. By tracking menstrual cycles, body basal temperature and other fertility signs regularly, these apps help women detect ovulation windows and understand their fertile days to plan or avoid pregnancy. Many apps now offer advanced algorithms and predictions to more accurately determine ovulation phases. This has helped boost their popularity greatly among women seeking to both plan and prevent pregnancies effectively in current times.
SWOT Analysis
Strength: The women health app market provides various apps for tracking menstrual cycles, fertility, pregnancy, and breastfeeding. These apps help maintain women’s health and wellness.
Weakness: Privacy and security concerns exist regarding sensitive health data collected by these apps. Data breaches can negatively impact user experience and trust.
Opportunity: Growing awareness about health and fitness creates scope for apps integrating diet, exercise, sleep, and stress management features. Partnering with healthcare providers expands outreach.
Threats: Alternative health tracking options through wearables and IoT pose competition. User reluctance to pay for premium features threatens revenue streams.
Key Takeaways
The Global Women Health App Market Demand is expected to witness high growth. The global Women Health App Market is estimated to be valued at US$ 3.62 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
North America currently dominates due to technical advancements and women’s proactive approach to health tracking in the region. Asia Pacific is likely to showcase significant growth on account of growing health awareness amongst women and increasing smartphone usage.
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. Market leaders are focusing on regular app updates and new feature additions to enhance user experience. Partnerships with medical research institutions help launch clinically validated health programs. Acquisitions allow expanding service offerings into nutrition, sexual wellness, and maternal care.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
