Sales acceleration software helps businesses in automating critical selling processes such as lead routing, generating quotes, reports and analytics. Major advantages of using these solutions are simplification of sales processes, enabling effective collaboration among departments, and improved visibility into the sales pipeline.
The global Sales Acceleration Software Market is estimated to be valued at US$ 91.7 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The key trend fueling the growth of the Sales Acceleration Software Market is the rising adoption of cloud-based sales acceleration solutions. Cloud-based models offer multiple advantages such as flexibility, scalability, seamless integration and collaboration. These solutions require low upfront costs and maintenance expenses while delivering automated sales insights through web and mobile based interfaces. With the popularity of work-from-home and hybrid working models, cloud-based sales acceleration tools are witnessing higher demand as these enable remote access to sales data and analytics. They also facilitate collaboration between distributed sales teams and integration with other cloud-hosted applications. This simplified deployment and usage of cloud sales acceleration solutions is one of the major factors augmenting the market growth over the forecast period.
Segment Analysis
The global sales acceleration software market is dominated by the sales force automation segment. The sales force automation segment helps organizations manage lead generation, sales quota management, pipeline management, activity management, analytics, and reporting. It automates the entire process right from lead capture to closing deals. This has significantly helped increase sales productivity and efficiency which has resulted in this segment’s dominance in the market.
Key Takeaways
The global Sales Acceleration Software market is expected to witness high growth over the forecast period. The global Sales Acceleration Software Market is estimated to be valued at US$ 91.7 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030.
North America region currently dominates the sales acceleration software market and is expected to continue its dominance over the forecast period. High adoption of advanced technologies by organizations to automate and streamline sales processes is driving the market growth in this region. Asia Pacific region is expected to witness the fastest growth over the forecast period. Increasing digitalization and growing penetration of smart devices are providing the impetus for market growth.
Key players operating in the sales acceleration software market are LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., and ProProfs.com. Key players are focusing on new product launches to expand their product portfolio and customer base. For instance, in 2022, LeadSquared launched an AI-based sales analytics and intelligence tool to help organizations improve sales productivity.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
