Image consulting provides professional, specialized advice and guidance for clients to create positive impressions through appearance, grooming, body language, personal brand and style. Key services offered by image consultants includes color analysis, wardrobe makeovers, social etiquette training, confidence building and presentation skills training. With growing emphasis on personal branding, image and visual communications, demand for image consulting services has increased exponentially.
The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rapid digitalization and growing popularity of social media platforms have accelerated growth opportunities for image consultants. Increasing reliance on virtual interactions for business and personal communications has heightened focus on visual presence and non-verbal communication skills. Image consultants are leveraging digital channels like video conferencing, blogs, online tutorials and virtual workshops to provide customized remote consulting packages. Live streaming of styling sessions and virtual makeup tutorials help clients transform their look guided by experts from remote locations. The digitalization trend has enabled image consultants to expand their reach, improve accessibility for clients and establish a strong online presence, thereby driving higher demand for their specialized services in the coming years.
Segment Analysis
The global image consulting market is dominated by personal/individual image consulting segment. Individual/personal image consulting provides one-on-one consultation to clients to improve their self-image, personal branding along with professional presentation. Rising demand for looking presentable and creating powerful personal brand among individuals from all walks of life is a key factor responsible for the large share of this segment.
Key Takeaways
The global image consulting market is expected to witness high growth. The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7.0% over the forecast period 2023 to 2030.
Regional analysis
North America dominated the global image consulting market in 2024 with over 40% share. Early adoption of image consulting services in this region majorly drove the market. Moreover, presence of leading image consulting agencies and practitioners attracted clientele from other regions as well, propelling the North American market growth. Asia Pacific is expected to witness fastest growth during the forecast period owing to growing consciousness regarding appearance and personal branding in emerging economies such as China and India.
Key players
Key players operating in the image consulting market are Image Consulting Business Institute (ICBI), Reach Personal Branding, Fashion Feng Shui International, The London Image Institute, Conselle Institute of Image Management, Sterling Style Academy, The Image Studios, Academy of Image Mastery, International Image Institute, Executive Image Consulting, Image Innovators, Image Redefined, Image Consulting and Soft Skills Training Institute (ICBI), Certified Image Stylist Group, Fashion Institute of Image Consulting. Reach Personal Branding and Fashion Feng Shui International captured significant shares of the global market.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
