Image consulting services provide essential guidance to companies striving to build and project the optimum image through visual appearance and communication methodologies. Consultants help organizations define and strengthen their visual and verbal brand identity while mentoring employees and executives in professionalism, etiquette, and how to create desirable first impressions.
The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
In recent years, more corporations and their leaders have sought the expertise of image consultants to differentiate their public image through nuanced yet impactful branding principles. Image consultants leverage their refined understanding of culture, fashion norms, and effective nonverbal signals to guide companies keen on strengthening how their core values and offerings are perceived. Consultants implement customized branding templates addressing everything from appropriate attire and grooming to posture, gestures, and vocal tones best representing a client’s distinct message. This integrated technique has helped raise profiles and boosted trust for numerous firms active in highly-visual industries requiring polished professional presentations and consistent on-camera performances.
Segment Analysis
The global image consulting market is dominated by personal image consulting segment, which holds around 35% market share. This is because a large number of individuals seek to enhance their personal image and branding through professional consulting services. Personal image consulting helps assess one’s visual appearance, non-verbal communication, dress sense, grooming habits, and overall personal style to project the right image. It further helps optimize these aspects to appeal to desired target audiences and achieve professional and personal objectives.
Key Takeaways
The global image consulting market is expected to witness high growth over the forecast period supported by rising demand for professional appearance management and personal branding services across various industries. The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030.
North America currently dominates the global market, accounting for over 40% revenue share. Rapid digitalization and evolving workplace norms have increased the focus on effective self-presentation through professional image in the region. Moreover, growing popularity of personal branding and awareness about its role in career progression and social image are also driving the market in North America. Asia Pacific is projected to witness the fastest growth during the forecast period supported by expanding corporate sectors, urbanization, and rising spending capacity in major countries like China and India.
Key players operating in the image consulting market are Image Consulting Business Institute (ICBI), Reach Personal Branding, Fashion Feng Shui International, The London Image Institute, Conselle Institute of Image Management, Sterling Style Academy, The Image Studios, Academy of Image Mastery, International Image Institute, Executive Image Consulting, Image Innovators, Image Redefined, Image Consulting and Soft Skills Training Institute (ICBI), Certified Image Stylist Group, Fashion Institute of Image Consulting. ICBI and Reach Personal Branding currently dominate the market owing to their diverse service portfolio and global presence.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it
