Sports nutrition products such as sports drinks, sports foods, and supplements provide additional calories and essential nutrients including proteins, vitamins, minerals, etc. to the athletes, bodybuilders, gym-goers and health-conscious individuals. These products are designed to enhance athletic performance, improve workout recovery, build lean muscles, and support general health and well-being. With rising adoption of healthy lifestyle and increasing number of people engaging in fitness activities, the demand for sports nutrition has increased significantly over the past decade.
The global sports nutrition market is estimated to be valued at US$ 46.83 billion in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The growing health-conscious population has encouraged increased involvement in athletic activities and workout regimes. This has significantly driven the demand for advanced sports nutrition products across the world. According to the Global Health and Fitness Survey 2021, the number of health club members worldwide grew by 4.5% from 2019 to 2021 despite the pandemic. As more people focus on maintaining an active lifestyle, supplementing their nutrition with specialized sports nutrition products has become essential. Furthermore, rapid urbanization and hectic work routines have reduced homemade meal options. This has provided a boost to sales of ready-to-drink sports beverages and protein-rich energy bars among working professionals. Ongoing innovations to add new flavors and formats will continue supporting market growth over the forecast period.
Segment Analysis
The global sports nutrition market is dominated by the sports supplements segment which held around 70% share in 2024. Rising popularity of gyms and health clubs along with growing participation in recreational activities and sports has boosted the demand for sports supplements among workout enthusiasts and athletes. Within sports supplements, protein powder is the largest sub-segment due to increasing consumption among bodybuilders and regular gym goers for muscle gain and recovery.
PEST Analysis
Political: The market is positively impacted by supportive government policies and initiatives to promote sports and fitness activities in various countries. However, stringent regulations associated with new product approvals can affect certain players.
Economic: Rise in disposable incomes along with growing health and fitness expenditure is fueling the market growth. However, high costs of specialty nutrition products can limit adoption in price sensitive areas.
Social: Changing lifestyles, growing health consciousness and focus on fitness are some of the key social factors driving the demand for sports nutrition products. Rising popularity of health and fitness influencers is also promoting their usage.
Technological: Continuous R&D is prompting product innovation with focus on new delivery formats, customized blends and combinations. Technological advancements are also aiding convenient packaging and improved shelf-life of nutrition products.
Key Takeaways
Global Sports Nutrition Market Demand is expected to witness high growth supported by rising youth population, growing participation in sports and fitness, evolving consumer tastes and expanding retail distribution.
Regionally, North America accounts for the dominant share currently due to early adoption of sports nutrition trends and policies supporting active lifestyles. However, Asia Pacific is expected to witness fastest gains owing to burgeoning middle class, increasing health consciousness and rising expenditure on preventive healthcare in countries such as China, India and Japan.
Key players operating in the sports nutrition market are Novartis, Pfizer, Roche, Sanofi, Merch &Co., AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Gilead Sciences, and others. Key players are focusing on strategic acquisitions and partnerships to strengthen their product portfolios and geographical footprint. They are also investing in R&D to develop specialized products catering to the requirements of different consumer segments and sports disciplines. Innovation and digitization will remain key priorities for major players to sustain the competitive landscape.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it