The global Senbei Rice Crackers Market is estimated to be valued at US$ 7.74 Bn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Senbei rice crackers are a popular Japanese snack food made from boiled rice, usually flavored with soy sauce or miso. They are crisp, thin and circular in shape. Senbei rice crackers are light, crisp and highly portable making them a favorite on-the-go snack.
Market key trends:
One of the major market trends is the rising popularity of gluten-free and organic rice crackers. With the growing health consciousness, many consumers are preferring organic and gluten-free rice crackers. Manufacturers are introducing new varieties of rice crackers made from brown rice and millets to cater to this demand. They are promoting rice crackers as a healthier alternative to potato chips and corn chips. Furthermore, rising cross-cultural exposure through global travel and social media is increasing the popularity of traditionally Japanese snacks like senbei rice crackers in international markets like North America and Europe. Many western food processing companies have begun manufacturing rice crackers to cash in on this growing popularity.
SWOT Analysis
Strength: Senbei rice crackers are considered a traditional and healthy snack in Japan. They are low in fat and calories.
Weakness: The market is dependent on the tastes and preferences of consumers in Japan. International demand is still limited.
Opportunity: Growing popularity of Asian snacks worldwide provides an opportunity to expand distribution networks globally. Many international consumers are interested in exploring traditional Japanese snacks.
Threats: Changing tastes of younger consumers who prefer more modern snacks. Growing health awareness could shift preference towards low-carb options over rice-based crackers.
Key Takeaways
The Global Senbei Rice Crackers Market Size is expected to witness high growth, exhibiting CAGR of 5.9% over the forecast period, due to increasing demand for traditional Japanese snacks.
Regional analysis
Japan dominates the senbei rice crackers market with over 60% value share. It is considered a staple snack in traditional tea ceremonies and Japanese culture. China is a fast growing market in Asia due to growing popularity of Japanese food. The U.S. and Europe also show high growth potential as international consumers become more aware of unique Japanese snacks.
Key players operating in the senbei rice crackers market are Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., Kobayashi Pharmaceutical Co., Ltd.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it