Quinoa grain is known for its high nutritional value and ease of digestibility. It is a gluten-free pseudocereal that is rich in protein, fiber, minerals, and vitamins. The rising health-consciousness among consumers is driving the demand for nutrient-rich alternatives to regular grains.
The global Quinoa Grain Market is estimated to be valued at US$ 1,867.2 Mn or Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the quinoa grain market is the increasing popularity of quinoa as a superfood. Quinoa packs high nutrition in a small quantity and has various health benefits such as improved heart health, weight management, and better digestive system. It is gaining popularity as a superfood particularly in developed markets where consumers are willing to pay premium prices for healthy food products. The association of quinoa with superfood attributes is driving increased adoption of quinoa grain worldwide.
Market Name- Quinoa Grain Market
- Strength: Quinoa grain offers high nutritional value compared to other grains. It is gluten-free, high in protein, fiber, vitamins, minerals and antioxidants.
- Weakness: Quinoa grain cultivation requires vast amount of water which limits its production. High production cost makes quinoa grain expensive compared to other grains.
- Opportunity: Rising health consciousness among people is fueling the demand for nutritious food products. Growing popularity of gluten-free diets present an opportunity for quinoa grain producers.
- Threats: Climatic changes can adversely impact quinoa grain production. Dependence on few producing countries increases supply risks.
The global quinoa grain market is expected to witness high growth, exhibiting CAGR of 10.% over the forecast period, due to increasing health consciousness among consumers. North America dominates the quinoa grain market currently due to rising demand for gluten-free foods. Europe is also a major market for quinoa grain products.
South America accounts for the majority of global quinoa grain production led by countries like Peru, Bolivia and Ecuador. Favorable agro-climatic conditions allow large-scale cultivation of quinoa in these regions. The market is expanding in North America and Europe as well where quinoa grain is finding new applications in bakery, snacks, breakfast cereals and other food products.
Key players operating in the quinoa grain market are Ancient Harvest, Andean Valley Corporation, Andean Naturals, Quinoa Foods Company, Northern Quinoa Production Corporation (NorQuin), The British Quinoa Company, Inca Organics, Alter Eco, COMRURAL XXI, Irupana Andean, Organic Food. These players are focused on offering diverse product portfolio and establishing strong distribution networks worldwide.