Polyphenols offer various health benefits such as reducing inflammation, protecting cells from damage, and reducing risk of chronic diseases due to their antioxidant properties. The increasing health-conscious consumer base is stimulating demand for polyphenol-enriched products for skin care, weight management, heart health, and aging. Polyphenols are commonly found in plant-based foods including fruits, vegetables, olive oil, spices and varieties of tea and coffee.
Key applications of polyphenols include functional food & beverages, dietary supplements, personal care products, and others.
The Global Polyphenol Market is estimated to be valued at US$ 2.16 billion in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the polyphenol market are Archer Daniels Midland Company, Ajinomoto OmniChem Natural Specialities, Chr. Hansen, Martin Bauer Group, Indena S.p.A., Diana Naturals, ADM, Layn Natural Ingredients Corp, DSM, DuPont-Danisco, Naturex, Amax NutraSource, and BerryPharma AG.
The rising health consciousness among consumers is driving demand for functional food and beverage products enriched with polyphenols. Polyphenols find wide applications in various food and beverage products due to their extensive benefits.
Leading market players are expanding their global footprint by enhancing production capacities and distribution networks across emerging markets of Asia Pacific and Latin America. Asia Pacific represents the fastest growing regional market for polyphenols due to rising health awareness and growing food & beverage industry.
Market Key Trends
One of the major trends in the Polyphenol Market Demand is the increasing popularity of clean label and plant-based products. Consumers are demanding more transparency regarding ingredients and favor products containing simple and recognizable ingredients sourced from plants. As polyphenols are naturally sourced from plant extracts, there is high demand for polyphenol-enriched clean label food and beverage options. Moreover, the expansion of vegan and vegetarian demographics is propelling the demand for plant-derived polyphenol ingredients in various foods. Leading companies are diversifying their polyphenol portfolios and launching innovative clean label products to cater to evolving consumer preferences.
Porter’s Analysis
Threat of new entrants: High capital requirements for manufacturing facilities and compliance with regulations act as a barrier for new companies. Bargaining power of buyers: Buyers have high bargaining power due to the presence of many established suppliers in the market. Bargaining power of suppliers: Suppliers have moderate bargaining power due to the differentiated nature of raw materials and capital requirements for production. Threat of new substitutes: Potential threat from alternative extracts such as anthocyanins; however, positive health image limits this threat. Competitive rivalry: Intense competition among existing players to gain market share and improve customer base.
Geographical Regions
North America dominates the global polyphenol market, accounting for over 40% of the overall value share. This is attributed to robust demand from the food & beverage and pharmaceutical industries in the US and Canada. Asia Pacific displays the fastest growth and is expected to witness a CAGR of around 8% during the forecast period. Developing economies such as India and China are major contributors where increasing health consciousness and rising disposable income levels will drive polyphenol consumption.
Europe holds the second largest share globally, led by countries like Germany, Italy, UK and France. Germany is one of the leading consumers as polyphenols find wide usage in meat and dairy products, beverages, and nutraceuticals. Apart from developed regions, there is growing adoption in Latin America and the Middle East & Africa supported by expanding food processing and medical sectors
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*Note:
1.Source: Coherent Market Insights, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it