On the go breakfast packaging products include cups, tubs, boxes, pouches and wraps for ready-to-eat breakfast meals and snacks. These products help in preserving food freshness and quality while providing convenience to consumers. The packaged breakfast options contain cereals, yoghurts, egg sandwiches, burgers, breakfast wraps and more. The demand for these products is gaining traction among busy consumers seeking tasty yet portable breakfast solutions on the go.
The On The Go Breakfast Packaging Market is estimated to be valued at US$ 685.51 Mn in 2023 and is expected to exhibit a CAGR of 5.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Increasing urbanization and busy lifestyles: Rapid urbanization along with increasingly hectic schedules leaves consumers with little time for elaborate home-cooked breakfasts. The need for quick, convenient and portable breakfast options is driving the demand for on the go breakfast packaging products.
Changing eating habits: Evolving dietary patterns and rising popularity of Western-style breakfast items such as wraps, sandwiches and burgers are boosting the sales of on the go breakfast packaging. Additionally, growing awareness about health and wellness is prompting consumers to opt for packaged breakfast meals containing whole grains, proteins and fewer additives.
Segment Analysis
The On The Go Breakfast Packaging market can be segmented into cereals, baked foods, dairy, frozen foods, and others. The cereals segment dominates the market as cereal is the most convenient breakfast option while on the go. The rising health awareness has increased demand for low sugar, whole grain, and fiber-rich cereals which require proper packaging to maintain freshness and quality.
PEST Analysis
Political: Packaging regulations regarding material reuse, recyclability, and sustainability are influencing the shift toward eco-friendly packaging solutions in the market.
Economic: The growing disposable income and fast-paced lifestyle are fueling the demand for convenient on-the-go breakfast options requiring portable packaging.
Social: Changing consumer preferences toward health and wellness is increasing the demand for smaller pack sizes, nutrition labelling, and sustainable materials.
Technological: Advances in packaging materials, printing, and sealing technologies allow manufacturers to offer innovative packaging designs with improved barrier properties, freshness, portability, and branding opportunities.
Key Takeaways
The Global On The Go Breakfast Packaging Market Growth is expected to witness high, exhibiting CAGR of 5.6% over the forecast period, due to increasing urbanization and hectic work schedules leading to rise in consumption of convenient pre-packed breakfast meals.
North America dominates the market due to early adoption of western lifestyles and growing trends of nuclear families. Key regional markets include North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The Asia Pacific region is projected to be the fastest growing market for on-the-go breakfast packaging during the forecast period. Factors such as rising incomes, improving lifestyles, and increasing number of working women are fueling the demand for convenient packaged breakfast meals in the region.
Key players operating in the on-the-go breakfast packaging market are Amcor plc,3M,DuPont,Tetra Laval International S.A.,Mondi,Berry Global Inc.,Ardagh Group S.A.,Bemis Manufacturing Company,Graham Packaging Company,Crown,BALL CORPORATION,Constantia Flexibles,CKS Packaging, Inc.,Sonoco Products Company,ProAmpac,Alcoa Corporation,Huhtamäki Oyj,Sealed Air,WINPAK LTD,DS Smith. The companies are focused on developing advanced and sustainable packaging formats such as flexible plastic pouches, bags, wraps and boxes to meet the growing demand.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it