On the go breakfast packaging refers to pre-packaged breakfast food and beverages that can be easily consumed on-the-go without preparation. Some common examples include cereal bars, oats, and granola packaged in plastic sleeves or boxes. Ready-to-eat breakfast foods packaged in microwavable containers, breakfast sandwiches or burritos are also considered part of on the go breakfast packaging market. The growing demand for convenience foods that can be easily consumed while traveling or commuting to work has been a major driver of growth in this market. On-the-go breakfast packaging allows people to grab food quickly without much preparation helping save time. Traditionally breakfast was predominantly eaten at home but evolving lifestyles have led to rise in consumption of breakfast packages that can be carried easily.
The global On the go Breakfast Packaging Market is estimated to be valued at US$ 685.51 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The growing demand for convenience foods as highlighted in the heading has been a key driver of growth in on the go breakfast packaging market. Time starved consumers are increasingly opting for easily portable breakfast solutions packed in microwavable containers, cereal bars or breakfast sandwiches that can be quickly consumed while traveling saving them valuable time in the busy morning routine. Another major growth driver has been increase in number of working women who juggle between their personal and professional lives and prefer foods that can be easily carried and eaten on-the-go. Families with school or college going children also opt for on-the-go breakfast packaging for its convenience as it allows them to grab breakfast in hurry and board vehicles on time. The increased focus on packaging types that keep foods fresh for longer duration is further expected to propel market growth over the forecast period.
The on the go breakfast packaging market is dominated by the bakery & cereals segment, which holds around 35% of the market share. This is because bakery & cereal items like bread, biscuits, cakes, breakfast bars etc are the most preferred on the go breakfast choice globally due to their longer shelf life and convenience of packaging and consumption. The confectionery & snacks segment is the second largest segment driven by the rising popularity of breakfast snacks.
Political: Packaging regulations around the use of plastic materials are increasing globally due to environmental concerns which can impact the market. However, transition towards sustainable packaging offers opportunities.
Economic: Growth in disposable income and dual income households are driving the demand for convenient packaged breakfast options. Rise in urbanization and fast-paced lifestyle favors the on-the-go consumption trend.
Social: Changing breakfast habits and preference for portable breakfast due to busy lifestyles is a major driver. Growing health consciousness is also influencing packaging formats and material used.
Technological: Advances in materials and packaging machinery allow customizing packages as per food item and end use. Active and intelligent packaging solutions extend shelf-life.
The Global On The Go Breakfast Packaging Market Size is expected to witness high growth over the forecast period supported by rising demand for convenient packaged breakfast among fast-paced consumers. The global On the go Breakfast Packaging Market is estimated to be valued at US$ 685.51 Mn in 2023 and is expected to exhibit a CAGR of 5.1% over the forecast period 2023 to 2030.
The Asia Pacific region dominates the market and is expected to continue its lead supported by large population, growing disposable incomes and urbanization in countries like India and China. Asia Pacific has around 35% share backed by India and China. Rising affordability is boosting consumption of packaged breakfasts. North America follows Asia Pacific attributed to busy lifestyles.
Key players: Key players operating in the on the go breakfast packaging market are Adani Wilmar Ltd., Ruchi Soya Industries Ltd, Associated British Foods plc, Archer Daniels Midland Company. Adani Wilmar Ltd leads the Indian edible oil market and is expanding its breakfast portfolio. Archer Daniels Midland Company offers various breakfast grains and cereal products packaging using sustainable solutions.
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it