The global Next Generation Probiotics Market is estimated to be valued at US$ 186.93 Mn in 2023 and is expected to exhibit a CAGR of 11.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Next generation probiotics are live microorganisms that provide distinct health benefits beyond basic nutrition when consumed in adequate amounts. These probiotics are able to survive passage through the stomach and colonize the gut. They play a key role in supporting gut health and balancing the microbiome. They are naturally found in foods like yogurt, kimchi, tempeh, and kombucha. Next generation probiotics help boost immunity, support digestive health, aid in weight management, and lower risks of certain chronic diseases.
Market key trends:
One of the key trends in the next generation probiotics market is the development of genetically engineered probiotic strains. Manufacturers are focusing on developing genetically modified probiotic strains that can withstand harsh environmental conditions in the gastrointestinal tract and deliver targeted health benefits. Another major trend is the launch of probiotic supplementation focusing on specific health conditions like mental health, obesity, and gut repair. Rising awareness about proactive gut health management and preventive healthcare approach is fueling the demand for next generation probiotic supplements and food & beverages. Increased spending on probiotic enriched functional foods and supplements globally is expected to drive the market growth over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the next generation probiotics market is low due to high costs involved in R&D and clinical trials for new probiotic strains. Bargaining power of buyers: The bargaining power of buyers is high due to availability of various probiotic products from different manufacturers in the market.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as suppliers of probiotic cultures and strains have limited options for alternative buyers in the market.
Threat of new substitutes: The threat of substitutes is moderate as fermented foods and prebiotics can act as substitutes for probiotic products.
Competitive rivalry: High due to presence of numerous established players operating in the market.
Key Takeaways
The global next generation probiotics market is expected to witness high growth, exhibiting CAGR of 11% over the forecast period, due to increasing awareness about digestive and overall health benefits of probiotic products.
The Asia Pacific region is expected to witness fastest growth in the next generation probiotics market owing to increasing health consciousness and growing consumption of functional foods and supplements in countries such as China, Japan and India. Europe dominated the global market in 2023 owing to larger consumer base, rising cases of chronic diseases and awareness about nutritional benefits of probiotic supplements.
Key players operating in the next generation probiotics market are Pendulum, Amsterdam Winclove Probiotics, Metabogen AB (Biogaia), Exeliom Biosciences, TargEDys, Chr. Hansen Holding A/S, YSOPIA Bioscience, A-Mansia Biotech, Next Gen Probiotics, Evolve Biosystems and DuPont de Nemours, Inc. These players are focusing on new product launches and geographical expansion to strengthen their market position. For instance, in 2023, DuPont launched a new probiotic strain Bifidobacterium animalis subsp. lactis CNCM I-3446 to support immune and digestive health.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it