Ceramic sanitaryware products such as wash basins, water closets (toilets), urinals, and bathroom accessories are an integral part of bathrooms and washrooms. Ceramic sanitaryware products are manufactured using raw materials such as clay, feldspar, and silica sand through sophisticated mechanical and firing processes. They are known for their longevity, affordability, hygiene, and aesthetic appeal. Rapid urbanization in India has fueled the demand for residential and commercial infrastructure, thereby boosting the sales of ceramic sanitaryware.
The global India Ceramic Sanitaryware Market is estimated to be valued at US$ 4345.59 Mn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
This has increased the demand for housing units and commercial spaces, thereby creating opportunities for ceramic sanitaryware products. In addition, rising disposable income and changing lifestyle trends has shifted consumer preference towards modern bathroom fittings and fixtures made of ceramic materials from conventional metals and plastics. The rising affluence has augmented consumer spending on home improvement and enhancement of living spaces, further fueling the demand.
Segment Analysis
The India ceramic sanitaryware market is divided into wash basins, water closets, cisterns, urinals and other segments. Among these, the wash basins segment holds the largest market share of around 37% in 2023. Wash basins are a basic necessity in all bathrooms and they are considered as a style statement. Hence, wash basins are purchased frequently even during home remodeling activities.
PEST Analysis
Political: The government of India has implemented various urban infrastructure projects like Swachh Bharat Abhiyan and Smart Cities Mission which have boosted the demand for ceramic sanitaryware products in both urban and rural India.
Economic: India has witnessed high economic growth over the past decade. Rising income levels and awareness about hygiene have increased spend on bath products. Sanitaryware sales also benefit from growth in housing and real estate sector.
Social: Changing lifestyle, rapid urbanization and increasing focus on health and hygiene have increased acceptability of modern toilet fixtures. Social media further drives awareness and purchases of premium sanitaryware brands.
Technological: Indian sanitaryware manufacturers are investing in automation, robotics and artificial intelligence to enhance production efficiency. Some players also offer IoT integrated products with remote monitoring capabilities.
Key Takeaways
The India Ceramic Sanitaryware Market Demand is expected to witness high growth during the forecast period of 2023 to 2030 driven by urbanization, housing projects, income growth and government hygiene initiatives. The global India Ceramic Sanitaryware Market is estimated to be valued at US$ 4345.59 Mn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030.
Regional analysis
Western and Southern regions account for around 60% of total India sanitaryware market in 2023 led by states like Maharashtra, Tamil Nadu, Karnataka and Gujarat. Western region constitutes the largest market driven by strong economy of Mumbai and Pune cities. Southern states also have high per capita spend on bath products compared to others.
Key players
Key players operating in the India ceramic sanitaryware market are BD, Fresenius Kabi, ICU Medical, Smiths Medical, Medtronic, and B. Braun Melsungen, among others. BD holds leading market share for its wide distribution network and brand recognition. Fresenius Kabi is also a major player in India with strong focus on hospital product segment.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
